Product Marketing Specialist

4 weeks ago

Philippines Xpress Full time

About the job Growth Marketing Specialist About XPRESS: XPRESS is a mobile super-app that provides users with transportation, courier, food delivery & E-commerce services. The Role: This position leads the charge in bringing our products to market and driving demand & adoption by new and existing customers. Product marketing involves creating/enhancing the product's image, building its messaging and positioning in the market, launching the product, and ensuring that both our customers & business development team understand the appeal of the product. If you're a passionate & experienced Product marketer, experienced with both Consumer & Business customers and have demonstrable success in working with emerging products and driving GTM strategies, you're just who we're looking for The Responsibilities: Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors. Content Development - Conceptualize and craft educational product and solution content for a variety of platforms (social media, blogs, landing pages etc.) Market, customer, and competitive analysis - Be the authority on customer, industry trends, and the other industry players. Set and track aggressive KPIs to measure success. Demand generation - Develop and implement strategies to drive awareness and demand. Evangelism - Serve as a company spokesperson and go-to product expert. Build and manage relationships with external partners (marketing agencies, contract designers, etc.) to deliver on marketing activities for content and paid acquisition. #J-18808-Ljbffr

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