Demand Generation Manager

7 days ago

Philippines MRM Full time

Role Senior Marketing Coordinator – Demand Generation Optimization & Pilots Work Location: Philippines Reports to: Regional Social Strategy and Ops Lead Job Overview MRM is seeking a Senior Marketing Coordinator – Demand Generation Optimization & Pilots to support one of our top global technology clients. This role plays a key part in planning, sequencing, and testing demand generation campaigns across multiple channels, with a focus on You will help track, report, and coordinate campaign optimization efforts, manage pilot program execution, and ensure marketing initiatives are aligned with strategic goals. This role requires strong organizational skills, cross-functional collaboration, and a data-informed mindset to support campaign effectiveness and innovation. Key Responsibilities Campaign Optimization Create and review the performance of Demand Generation emails and paid campaigns Provide optimization recommendations to improve the performance of Demand Generation activities Track the performance of all optimization initiatives and recommend pilot, testing initiatives Help design and coordinate pilot campaigns to test new messaging, formats, or audience Track pilot performance and compile post-pilot evaluations and recommendations Document learnings and support integration into broader campaign strategies Cross-Functional Collaboration Liaise with product marketing, sales, and operations to ensure campaign readiness and alignment Facilitate communication between teams to support campaign planning and execution Assist in stakeholder presentations and planning workshops Reporting & Optimization Monitor campaign KPIs including lead volume, engagement, and conversion metrics Support reporting and analysis of pilot and prioritized campaign performance Recommend adjustments to campaign sequencing or targeting based on data insights Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field 6-10 years of experience in B2B marketing coordination, campaign planning, or demand generation Familiarity with marketing funnels, campaign lifecycle, and pilot testing methodologies Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce) Strong organizational, communication, and stakeholder engagement skills Proficiency in Excel and data visualization tools (e.g., Power BI, Tableau) is a plus Seniority Level Mid-Senior level Employment Type Full-time Job Function Marketing Industries Marketing Services, Advertising Services, and Technology, Information and Media #J-18808-Ljbffr

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