Marketing Manager

We’re looking for an experienced and results-driven Marketing Manager who can lead a team, shape our marketing strategy, and execute campaigns that align with our business objectives. The ideal candidate will have a strong foundation in marketing management, covering the 8 key modules of marketing, and proven experience in both traditional and digital marketing. You will work closely with cross-functional teams, including Sales, Product, and Compliance, to strengthen brand presence, increase customer engagement, and accelerate revenue growth. Key Responsibilities Lead and manage the marketing team, setting clear goals, KPIs, and deliverables to achieve company objectives. Conduct research on the macro environment, industry trends, target markets, and competitors. Translate insights into actionable marketing and growth strategies. Segment customers based on data-driven insights such as demographics, behavior, and needs. Identify and prioritize high-value customer groups for targeted campaigns. Define and strengthen Coinut’s global brand positioning and identity. Maintain consistent messaging and visual standards across all channels. Collaborate with product and sales teams on go-to-market strategies for new products and features. Support pricing and promotional decisions to align with market conditions. Expand Coinut’s visibility across key markets and distribution channels. Drive awareness and conversion through digital marketing, public relations, sales promotions, and traditional advertising. Set measurable KPIs for all campaigns and monitor marketing performance. Analyze results, generate reports, and optimize strategies to improve ROI. Develop strategies to attract new users and strengthen customer loyalty. Launch customer engagement and retention programs to support long-term growth. Stay up to date with industry trends, especially in crypto, blockchain, and fintech. Requirements Bachelor’s degree in Marketing, Business, or a related field. Minimum 5 years of marketing experience, including at least 1 year in a managerial or leadership capacity. Proven experience in strategy development, brand management, and integrated campaign execution. Strong analytical and decision‑making skills, with experience in performance metrics and ROI tracking. Demonstrated ability to lead and motivate teams with a high level of professionalism and commitment. Proactive, dependable, and results‑oriented, with a strong sense of ownership and accountability. Familiarity or strong interest in cryptocurrency, blockchain, or fintech industries. Excellent communication and organizational skills. High commitment to delivering quality work, meeting deadlines, and achieving business objectives. Application Process What’s your expected monthly basic salary? Which of the following types of qualifications do you have? How many years’ experience do you have as a marketing manager? How many years of digital marketing experience do you have? How many years of people management experience do you have? How many years’ experience do you have in market research? How would you rate your English language skills? COINUT (Coins U Trust) is the most secure cryptocurrency exchange platform. It is designed to make trading cryptocurrencies easier, faster & most secure. Founded in 2013 and headquartered in Singapore with subsidiaries in Canada and Switzerland, it is fast‑growing and has already built a large user base of one million global users. It is now operating with an exemption license under the Payment Services Act from the Monetary Authority of Singapore and holds SRO membership from VQF Switzerland. To expand overseas, it is also in the midst of applying for a license with the Ontario Securities Commission in Canada. To learn more about the company, please check #J-18808-Ljbffr