Trade Marketing Officer
1 day ago
Trade Marketing Officer Trade Marketing Officer is responsible for translating the assigned Brand’s strategies and tactics into below the line (BTL), tangible customer executions to drive conversion at the point of sale ultimately leading to category growth and winning shares. He/She will be the conduit between Marketing and Trade to ensure that we maintain a customer‑centric approach when customers engage with our brands whether offline or online. The CCMO will be tasked to drive thought leadership & competitive advantage by developing customer insight activations. The role will require a deep understanding of data & analysis as enablers of strategic decisions and creation of growth plans. Category Target Sales and Growth & Winning Shares Achievement Develops system‑wide Category Value Drivers (CVD) by translating Brand strategies to BTL activations to achieve/surpass sales and growth targets. CVDs as enablers of competitive advantage and winning shares for Jollibee brands. CVDs enhances the customer experience, both offline and online to ensure repeat purchase and/or loyalty to Jollibee brands. Develops a clear framework based on customer buying insights along the path to purchase to craft system wide, winning merchandising solutions with the intent of enhancing the customer experience. Tactical collaterals (for ICCs, New Products etc) Executes & Deploys, including providing store allocations & guidelines. Monitors and tracks to ensure OTIF execution & shares visibility with Brand. Promotions Management Develops customer‑centric, system wide promotions to drive category growth at the point of purchase (includes ICC & New Products) through collaboration with Brand. Develops System Wide promotions includes (but not limited to): Seasonal campaigns (ie Summer, Christmas etc) & RLDs (ie Mother’s Day) Relevant Jollibee occasions (ie Anniversaries) Provides forecast for activations to ensure stock availability. Evaluates results of BTL promotions and shares with Brand. Information and Communication Management Crafts the compelling trade story for system wide Brand activities as part of the cascade to operational groups (ie RBU) and franchisees through instituted venues (ie Sales rallies, Mktg FAC etc) Composes and releases memos or activation operating guidelines as part of agreed cadence. (ie quarterly OR monthly) Coordinates with suppliers/partner agencies to ensure delivery of agreed timelines Job Qualifications Must have a Bachelor’s Degree in Business Administration, Marketing, or any related course as a minimum requirement. Must have at least 4 years of experience in any of the following areas Channel Marketing, Shopper Marketing, Category Management or Trade Marketing preferably in a multinational food service/consumer goods company. Proficient in handling market research data and familiar with digital marketing technologies. Must be willing to do frequent travel and fieldwork in Metro Manila. Must be willing to be assigned in Ortigas, Pasig City on a hybrid working set‑up (2 days onsite and 3 days work‑from‑home per week) #J-18808-Ljbffr
-
Trade Marketing Officer
1 day ago
Pasig, Philippines Global Pacific Distribution Network Corporation Full timeRole Description Trade Marketing Officer-Events and Activations Responsible for the development, execution, and performance of marketing strategies via trade activations to grow sales, increase brand presence and awareness. Collaborates closely with Sales business unit (RSM) and drives executional consistency of product and promotional introductions via...
-
Trade Marketing Officer
6 days ago
Pasig, National Capital Region, Philippines Global Pacific Distribution Network Corporation Full time ₱250,000 - ₱500,000 per yearCompany DescriptionGlobal Pacific is one of the premiere food solutions provider. It's one of the fastest growing distribution and importation company in the Philippines. It was established on August of 2008.The company was founded by group of businessmen who have over ten years of business experience. It started with branches in Cebu and Manila. After a few...
-
Trade Marketing Officer
2 hours ago
Pasig, National Capital Region, Philippines Global Pacific Distribution Network Inc. Full time ₱900,000 - ₱1,200,000 per yearThe Trade Marketing Officer-Events and ActivationsIs responsible for the development, execution, and performance of marketing strategies via trade activations to grow sales, increase brand presence and awareness .Collaborates closely with Sales business unit (RSM), and drives executional consistency of product and promotional introductions via activations...
-
Trade Marketing Officer
4 weeks ago
Pasig, Philippines Jollibee Group Full timeOverview Trade Marketing Officer is responsible for translating the assigned Brand’s strategies and tactics into below the line (BTL), tangible customer executions to drive conversion at the point of sale ultimately leading to category growth and winning shares. He/She will be the conduit between Marketing and Trade to ensure that we maintain a...
-
Trade Marketing Officer
4 weeks ago
Pasig, Philippines Jollibee Group of Companies Full timeOverview Trade Marketing Officer is responsible for translating the assigned Brand’s strategies and tactics into below the line (BTL), tangible customer executions to drive conversion at the point of sale ultimately leading to category growth and winning shares. He/She will be the conduit between Marketing and Trade to ensure that we maintain a...
-
Trade Marketing Officer
2 weeks ago
Pasig, National Capital Region, Philippines Jollibee Group Full time ₱1,200,000 - ₱2,400,000 per yearTrade Marketing Officeris responsible for translating the assigned Brand's strategies and tactics into below the line (BTL), tangible customer executions to drive conversion at the point of sale ultimately leading to category growth and winning shares. He/She will be the conduit between Marketing and Trade to ensure that we maintain a customer-centric...
-
Trade Marketing Officer
2 weeks ago
Pasig, National Capital Region, Philippines Jollibee Full time ₱144,000 - ₱432,000 per yearTrade Marketing Officer is responsible for translating the assigned Brand's strategies and tactics into below the line (BTL), tangible customer executions to drive conversion at the point of sale ultimately leading to category growth and winning shares. He/She will be the conduit between Marketing and Trade to ensure that we maintain a customer-centric...
-
Trade Marketing Officer
6 days ago
Pasig, National Capital Region, Philippines Jollibee Group Full time ₱1,200,000 - ₱3,600,000 per yearTrade Marketing Officeris responsible for translating the assigned Brand's strategies and tactics into below the line (BTL), tangible customer executions to drive conversion at the point of sale ultimately leading to category growth and winning shares. He/She will be the conduit between Marketing and Trade to ensure that we maintain a customer-centric...
-
Trade Marketing Officer
1 day ago
Pasig, Philippines Jollibee Group Full timeTrade Marketing Officer – Jollibee Group Responsible for conceptualizing and operationalizing innovative trade marketing activities across channels and regions within the assigned business unit, aligning with corporate and brand strategy. Liaises between Brand & Channels Marketing and Store Operations to ensure excellence and consistency in the execution...
-
Trade Marketing Assistant
2 hours ago
Pasig, National Capital Region, Philippines San Miguel Foods Full time ₱300,000 - ₱600,000 per yearJob Description:The Trade Marketing Assistant is tasked to be the eyes and ears of the Marketing Department at store level.The position requires to coordinate and facilitate store openings and all the point that come with it like permits, program and coordination.To increase stores profitability and daily dales by means of in-store promotions and on ground...
