Trade Marketing Officer

1 day ago

Pasig, Philippines Jollibee Group Full time

Trade Marketing Officer – Jollibee Group Responsible for conceptualizing and operationalizing innovative trade marketing activities across channels and regions within the assigned business unit, aligning with corporate and brand strategy. Liaises between Brand & Channels Marketing and Store Operations to ensure excellence and consistency in the execution of all marketing initiatives. Key Responsibilities Merchandising Management – Develop, identify and implement up-to-date merchandising materials aligned with corporate brand philosophy. Community Relations Management – Engage relevant individuals or groups to address brand and local trade objectives. RTA Strategies Recommendation – Analyze financial performance metrics and recommend strategic marketing and local store marketing activities. Sales Promotion Management – Support planning and execution of promotion tools to drive consumer response and sales. Local Store Marketing (LSM) Management – Plan and execute local store promotional activities communicating product benefits and brand equity. Planogram Management – Implement planograms to maximize sales of bestsellers and campaign products. Sales Performance Management & Action Planning – Conduct monthly reviews, analyze sales factors and recommend strategic programs. Marketing Tools Management – Communicate and train store teams on marketing basics and tactics. Operations Support – Participate in Marketing-Operations Meetings, Core Team Meetings and district sales rallies. Store and Trade Visits – Gather feedback through regular trade and store visits. Competitive Check – Drive competitive checks and benchmarking activities. Consumer Insighting – Establish shopper behavior and recommend action steps. Brand Activation / Campaign Amplification – Design and develop experiential programs to drive brand awareness and build brand image. Organization Effectiveness – Fulfill organization-related deliverables (PMS, IDP, JCA) and proficiency in performance management. Job Qualifications Graduate of Marketing, Management or related courses. At least 2 years of experience in Trade or Retail Marketing. Strong stakeholder management experience, ability to create and develop new programs, recommend improvements to current systems and processes to achieve target business objectives. Willing to be assigned in Ortigas, Pasig City on a hybrid working set‑up (2 days onsite per week). Legal Notice: Red Ribbon Bakeshop, Inc., a wholly owned subsidiary of Jollibee Foods Corporation, is the hiring entity. #J-18808-Ljbffr

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