Corporate Branding Manager

2 weeks ago

Mandaluyong, Philippines Viventis Search Asia Full time

About the Role

We are seeking a highly driven Corporate Branding Manager to lead and grow our flagship brand. The role will focus on building brand equity, driving impactful campaigns, and ensuring client’s name remains a trusted name in accessible healthcare. You’ll oversee end-to-end brand management, working closely with internal teams, creative agencies, and external partners.

Key Responsibilities
  • Lead strategic brand planning and execution for the client’s portfolio.
  • Manage and mentor a team of 2 Marketing Specialists.
  • Work with creative and media agencies to design and implement impactful campaigns.
  • Manage partnerships with media outlets, influencers, and celebrity endorsers to strengthen brand presence.
  • Monitor market trends, competitor activities, and consumer insights to guide brand positioning.
  • Oversee marketing budgets, ensuring cost-efficient and high-ROI initiatives.
  • Partner cross-functionally with sales and other departments to deliver aligned brand strategies.
Qualifications
  • Bachelor’s degree in Marketing, Business, or related field.
  • Minimum 5–8 years of experience in brand management , preferably in the pharmaceutical or consumer goods industry .
  • Strong background in campaign development, media partnerships, and brand activation .
  • Experience managing agencies and endorsers is a plus.
  • Proven leadership and people management skills.
  • Creative, results-driven, and highly collaborative.
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