Digital Marketing Manager

2 weeks ago

Quezon City, Philippines ROBINSONS DEPARTMENT STORE Full time

A career in one of the country’s top fashion and lifestyle destinations awaits you A DIGITAL MARKETING MANAGER is responsible for: Develop marketing strategies and tactics to achieve business goals, such as brand awareness, customer acquisition, conversion to sales, and customer retention. Deploy successful marketing campaigns — ideation, execution, monitoring, and optimization Experiment with various organic and paid channels, such as but not limited to social media, search, display, email, SMS, and in-app messaging. Collaborate with merchants (business units) in developing and implementing campaigns to acquire customers and increase sales. Hire, train, and manage digital marketing talents, such as but not limited to performance marketing, search, content production, and social media management. Act as brand guardian, ensuring that all campaigns and content in all GoR assets are consistent with brand voice and discipline. Lead in the evaluation and selection of agencies, as the need arises.

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