Web and product analytics specialist

5 days ago

Philippines Virtustant Full time

Overview Our Client is an eCommerce-focused organization managing multiple websites and product lines. They specialize in driving growth through data-driven strategies, analytics, and digital platforms to optimize online sales and customer experiences. Job Description This role is focused on implementing advanced analytics and conversion tracking across multiple eCommerce sites. The ideal candidate is detail-oriented, highly technical, and skilled in setting up and managing tracking tools that provide clear insights into customer journeys and behaviors. Responsibilities Configure and manage tracking for product clicks, purchases, and customer journeys. Monitor traffic sources including Meta, TikTok, Affiliate, and Organic channels. Identify and analyze cart abandonment trends. Map full customer journeys, tracking engagement points and time on site. Provide actionable insights to optimize conversions and customer retention. Evaluate performance data to recommend strategies for improving sales and reducing ad spend. Deliver regular reports and dashboards that support data-driven decision-making. Required Experience and Qualifications Proven experience with Google Analytics, Google Tag Manager, and UTM implementation. Strong knowledge of Looker Studio, ClickFunnels, and conversion tracking platforms. Hands-on experience with WordPress/WooCommerce and Shopify. Familiarity with third-party eCommerce seller platforms. Solid understanding of online sales funnels, attribution, and performance tracking. Preferred Skills Ability to translate complex data into clear, actionable recommendations. Strong problem-solving and troubleshooting skills in digital platforms. Experience working across multiple websites or eCommerce product lines. Personality Analytical and detail-oriented. Tech-savvy and proactive in identifying areas for optimization. Highly organized and able to manage multiple projects at once. Results-driven with a strong focus on performance improvement. Software & Tools C1, C2, Native Schedule 9 - 5 PST Salary and Benefits Payment in USD or Local Currency according to candidate's preference. #J-18808-Ljbffr

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