Online Marketing

2 days ago

Manila, Philippines Shopee Full time
Online Marketing - Digital Performance Specialist

Shopee Manila, National Capital Region, Philippines

Responsibilities
  • Assist in the development and execution of digital marketing strategies to drive brand awareness and generate traffic to the platform.
  • Collaborate with internal teams for technical support on brand partnership campaigns.
  • Be the person-in-charge of all technical issues on ad platforms and work with the Regional team to troubleshoot.
  • Oversee campaign delivery and formulate strategies and recommendations for brands.
  • Create the media schedule and spending allocation for the different campaign objectives.
  • Analyze and translate marketing data into reports, with actionable recommendations.
  • Maintain performance trackers, analyze data, and produce meaningful insights.
Requirements
  • Bachelor’s degree in Advertising, Marketing or a related field.
  • 4-5 years of relevant working experience in digital marketing (media planning, ads implementation, campaign execution and analysis on digital channels) and performance marketing.
  • Experience and knowledge with Meta Ads Manager, Google AdWords, and digital platforms.
  • Advanced Excel skills, experience with analyzing datasets and delivering actionable insights.
  • Self-starter and a team-player who enjoys a fast-paced environment.
  • Ability to work under pressure.
  • Excellent communication and presentation skills.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Business Development and Marketing
Industries
  • Internet Marketplace Platforms and Technology, Information and Internet
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