Senior Marketing Manager

3 weeks ago


Pangasinan Philippines Circlehash LLC – Oneminers Full time

Own end-to-end growth for OneMiners across China and the USA. You will architect data-driven marketing strategies, lead a small high-output team, manage PR/agency ecosystems, and scale demand generation across paid, organic, social, and partnerships. This role blends hands-on execution with leadership, leveraging AI tools for media mix modeling, creative iteration, and performance forecasting. Global travel required. Responsibilities Build the multi-market GTM plan; set KPIs, budget, and channel mix (Paid, SEO, Social, Content, Influencer/KOL). Lead, coach, and upskill a distributed team; drive weekly operating cadence. Own PR & communications: pitch tier-1 media, manage agencies/KOLs, secure placements. Stand up full-funnel demand gen with Sales; optimize CAC, LTV, ROAS. Deploy AI/automation for audience targeting, creative testing, attribution, and reporting. Build dashboards (GA4, Looker/Tableau) and run growth experiments (A/B, holdouts). Localize messaging for CN/US; oversee WeChat/Weibo, X, LinkedIn, YouTube. Report to leadership with clear insights, risks, and next actions. Qualifications 5–8+ years digital marketing; 3+ years team leadership. Proven wins in China and US markets; KOL/PR network a strong plus. Mastery of GA4, Ads Managers, CRM/automation (HubSpot/Salesforce), and BI (Looker/Tableau). Hands-on with SEO/ASO, paid social/search, content, and lifecycle/CRM. Comfortable with AI marketing tools (creative gen, MMM, predictive analytics). Excellent English; Mandarin a strong advantage. Willing to travel internationally. Compensation Up to USD 3,000/month base (DOE) + performance incentives. #J-18808-Ljbffr


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