Chief Marketing Officer

1 week ago

Metro Manila Philippines Swift-up Full time

The Chief Marketing Officer (CMO) will lead the overall marketing, business development, and brand strategy for the firm. This role requires a seasoned marketing professional with a strong understanding of the U.S. legal market, attorney-client relationship dynamics, law firm growth strategies, and compliance with legal advertising regulations. The CMO will drive strategic initiatives to enhance client acquisition, strengthen the firm’s market presence, and support revenue growth. Key Responsibilities 1. Marketing Strategy & Leadership Develop and execute comprehensive marketing plans aligned with the firm’s business goals. Establish brand positioning, messaging, and market differentiation specific to U.S. legal services. Lead and mentor the marketing team, ensuring high-quality output and performance. 2. Law Firm Business Development Identify growth opportunities such as practice-area expansion, new target markets, and strategic partnerships. Build systems for client acquisition, retention, and referral generation, including CRM optimization. Support attorneys with pitch materials, RFP responses, proposals, and strategic client presentations. 3. Digital Marketing & Online Presence Oversee SEO, PPC, website optimization, social media campaigns, and online reputation management tailored to U.S. legal consumers. Ensure compliance with ABA and state-specific bar advertising rules. Monitor digital lead funnels and conversion metrics. 4. Brand & Communication Management Ensure consistent brand identity across all client touchpoints. Lead PR initiatives, media relations, and thought leadership campaigns (blogs, webinars, newsletters). Develop content strategies that position attorneys as subject‑matter experts. 5. Analytics, Performance Tracking & Reporting Track KPIs related to lead generation, client conversion, brand engagement, and marketing ROI. Prepare data‑driven reports for leadership and suggest improvements based on insights. Manage marketing budgets, vendor relationships, and strategic investments. 6. Event & Community Outreach Plan and execute conferences, client events, webinars, and legal seminars. Foster community relationships, bar association participation, and professional networking engagements. Qualifications & Requirements – Must‑Have Minimum 5 years of experience in marketing leadership. Proven experience working with or marketing for U.S. law firms (mandatory). Strong understanding of legal industry norms, attorney‑client dynamics, and U.S. legal advertising ethics. Expertise in digital marketing, brand strategy, and business development. Excellent communication, leadership, and interpersonal skills. Ability to develop data‑driven strategies with measurable outcomes. Preferred Experience working with multi‑practice or multi‑state law firms. Familiarity with law firm CRM systems (e.g., Clio, Lawmatics, LexisNexis tools). Experienced in GMB #J-18808-Ljbffr

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