Digital Marketing Manager
6 days ago
We’re looking for a Digital Marketing Manager to join our Marketing & Communications team. In this role, you’ll own our digital presence – from social media and email campaigns to SEO and web analytics – ensuring our story reaches the right audiences, in the right places, at the right time. SPECIFIC DUTIES AND RESPONSIBILITIES · Manage and optimize digital channels: website, social media, email marketing, SEO, paid campaigns, and find opportunities where we can push B2B marketing and B2candidate initiatives · Create digital recruitment strategies in close collaboration with the Recruitment Marketing Team · Conceptualize, create and schedule (together with Social Media Specialist) engaging content in collaboration with your Brand and Communications colleagues. · Track and analyze KPIs to measure performance, providing actionable insights and recommendations. · Manage dashboards and reporting to keep leadership informed of campaign impact. · Support the rollout of brand marketing and external communications campaigns across digital platforms. · Stay ahead of trends and propose innovative digital tactics (new formats, emerging platforms). · Ensure consistency in tone, look, and feel across all digital touchpoints. · Will deliver the following: o Monthly analytics report for leadership (KPIs, insights, recommendations). o Content calendar for digital channels, integrated with brand and internal campaigns. o Performance-optimized campaigns (SEO updates, social posts, ad campaigns). o Audience insights (who engages, on which channels, and why). Core Competencies · 8+ years’ experience in digital marketing or a related role. · Strong knowledge of social media management tools (Hootsuite, Sprout, Buffer) and CMS platforms (WordPress, Squarespace, Drupal, Webflow). · Familiarity with SEO/SEM practices and tools (Google Analytics, Google Ads, SEMrush, etc.). · Basic knowledge of HTML/CSS and ability to make web updates and optimize landing pages with light coding (formatting, embedding videos, fixing simple errors, creating pages, posting and updating copy, swapping visuals). · Experience with marketing platforms/automation integrations (HubSpot, Mailchimp tracking pixels, analytics tags). · Excellent writing and editing skills adapted to digital channels. QUALIFICATIONS Educational Qualification/s With a Bachelor’s degree in Marketing, Business Administration, Journalism, Communications or equivalent Masters degree and digital marketing course equivalent a plus Work Conditions · Hybrid – 3x-4x a week onsite (Taytay Rizal) · Mid-shift (3PM-12AM) #J-18808-Ljbffr
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