Content Writer

2 weeks ago


Pasig, Philippines StraightArrow Corporation Full time

The Content Writer works directly with international clients to produce compelling content, including ad copy, blogs, white papers, digital campaigns, video scripts, and other collateral for lead generation. You will function alongside a team of creatives from UI/UX, design, and video, to deliver content for marketing campaigns. Note: Experience in B2B marketing is preferred, but not mandatory. Create high-quality business content for digital marketing campaigns Conduct interviews with business leaders to understand their interests and target pain points Think strategically to craft compelling messaging in line with campaign objectives Independently research business topics and create engaging content Think creatively to translate strategy into new content formats across different channels Work closely with content specialists and marketers to streamline processes and develop impactful content Work with the design team for cross-platform content production Analyze campaign data to assist with content strategy Bachelor’s degree preferably in Advertising, Humanities, Journalism, Mass Communications, Marketing, PR, Business Administration, and other related courses 5+ years of professional writing experience Concise and engaging writing and editing skills Impeccable spelling and grammar Experience and familiarity with online marketing, content marketing, and demand generation best practices Great research and organizational capabilities Ability to learn quickly and work at a fast pace Desire to work in a collaborative, team-oriented environment Portfolio Requirements Long-form content samples (blogs, publications, whitepapers, case studies) Short-form content samples (email copy, social media copy) Other content samples (editorial calendars, publishing calendars, video scripts, marketing presentations, content strategy presentations) #J-18808-Ljbffr


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