Senior Content Writer

4 weeks ago

Pasig, Philippines StraightArrow Corporation Full time

Overview

The Senior Writer will work directly with our international clients to produce high-quality B2B content for digital marketing campaigns. You will be able to manage clients effectively and collaborate with a team of creatives for cross-platform content production and campaign delivery. Experience in B2B marketing is preferred, but not mandatory.

Responsibilities
  • Independently develop, research, and produce high-quality B2B content including ad copy, blogs, white papers, digital campaigns, video scripts, and other collateral for lead generation
  • Complete audits of client content libraries and provide recommendations on TOFU, MOFU, and BOFU assets in line with campaign and client objectives
  • Communicate with CEOs, CMOs, and other business leaders and SMEs to understand their interests and execute on target pain points in all messaging
  • Work with client stakeholders to develop and execute on digital content marketing strategy for global technology businesses, including personas, brand voice and tone guidelines, amarketing
Qualifications
  • 7 to 10 years of professional writing experience (attachments and/or links to published articles and long-form writing are required)
  • Bachelor’s degree or post-graduate diploma in marketing, business, journalism (a background in business journalism is a big plus), OR equivalent
  • Demonstrated ability to write clear, concise, conversational, grammatically correct, and factually accurate content
  • Significant experience making complex concepts easily understood and remembered
  • Ability to think creatively and strategically about content
  • Expertise in content marketing and demand generation
  • Familiarity and understanding of business and technology
  • Great research and organizational capabilities
  • Ability to learn quickly and adapt to changing needs
  • Ability to onboard and train new writers effectively
  • Strong quality control and feedback skills to maintain writing standards
  • Bachelor’s degree preferably in Psychology, Advertising, Humanities, Journalism, Mass Communications, Marketing, Business Administration, and other related courses.

Portfolio Requirements

  • Long-form content samples (blogs, publications, whitepapers, case studies)
  • Short-form content samples (email copy, social media copy)
  • Other content samples (editorial calendars, publishing calendars, video scripts, marketing presentations, content strategy presentations)
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