Senior Content Writer

2 weeks ago

Pasig, Philippines StraightArrow Corporation Full time

Overview The Senior Writer will work directly with our international clients to produce high-quality B2B content for digital marketing campaigns. You will be able to manage clients effectively and collaborate with a team of creatives for cross-platform content production and campaign delivery. Experience in B2B marketing is preferred, but not mandatory. Responsibilities Independently develop, research, and produce high-quality B2B content including ad copy, blogs, white papers, digital campaigns, video scripts, and other collateral for lead generation Complete audits of client content libraries and provide recommendations on TOFU, MOFU, and BOFU assets in line with campaign and client objectives Communicate with CEOs, CMOs, and other business leaders and SMEs to understand their interests and execute on target pain points in all messaging Work with client stakeholders to develop and execute on digital content marketing strategy for global technology businesses, including personas, brand voice and tone guidelines, amarketing Qualifications 7 to 10 years of professional writing experience (attachments and/or links to published articles and long-form writing are required) Bachelor’s degree or post-graduate diploma in marketing, business, journalism (a background in business journalism is a big plus), OR equivalent Demonstrated ability to write clear, concise, conversational, grammatically correct, and factually accurate content Significant experience making complex concepts easily understood and remembered Ability to think creatively and strategically about content Expertise in content marketing and demand generation Familiarity and understanding of business and technology Great research and organizational capabilities Ability to learn quickly and adapt to changing needs Ability to onboard and train new writers effectively Strong quality control and feedback skills to maintain writing standards Bachelor’s degree preferably in Psychology, Advertising, Humanities, Journalism, Mass Communications, Marketing, Business Administration, and other related courses. Portfolio Requirements Long-form content samples (blogs, publications, whitepapers, case studies) Short-form content samples (email copy, social media copy) Other content samples (editorial calendars, publishing calendars, video scripts, marketing presentations, content strategy presentations) #J-18808-Ljbffr

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