Communications Associate Manager

Overview

The Communications Associate Manager plays a key role in shaping and executing FWD’s external communications strategy, ensuring the company’s reputation, purpose, and customer trust are consistently elevated across all stakeholders. This role drives strategic planning, editorial direction, and cross-functional collaboration to strengthen the brand, promote financial literacy, manage customer communications (including complaints), and proactively engage media and public stakeholders through purposeful storytelling and crisis management. The role also serves as a subject matter expert in communications, anticipating reputational risks, brand positioning, and stakeholder engagement. It requires a strong understanding of the insurance and financial services landscape, including market trends, regulatory affairs, and ESG.

FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 34 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828. For more information, please visit

• Drive thought leadership and financial literacy initiatives. Lead content strategy for the corporate website and other channels, ensuring accuracy, timeliness, and brand alignment.
• Foster effective stakeholder engagement and ensure alignment of corporate narratives by driving collaboration across departments and leadership teams; support initiatives across the organization. Manage external engagement with industry groups, regulators, NGOs, and partners.
• Contribute to strategic planning and execution of media relations, PR campaigns, and crises aligned with the corporate narrative. Define standards for messaging and collaborate with agency partners. Monitor and report media coverage.
• Oversee customer-facing communications with the Customer Experience team to ensure clear, consistent, accurate messaging across touchpoints. Draft and review communications related to complaints and service updates.
• Develop and help implement crisis communication protocols and templates. Advise on reputational risk and participate in tabletop exercises as needed. Assist in post-crisis trust-rebuilding strategies.
• Communicate CSR, ESG, and community impact efforts. Lead and amplify storytelling around financial inclusion, disaster response, and sustainability.

• University graduate from a reputable institution
• Preferably with coursework in Marketing, Communications, Journalism, or related fields

• Minimum of 7 years’ work experience in a communications role
• Proven expertise in PR, media relations, crisis communications, digital strategy, and stakeholder engagement
• Experience advising senior leaders and contributing to business decisions
• Familiarity with life insurance, financial products, and customer behavior is a strong advantage
• Exposure to regulatory affairs and ESG communications preferred

Your privacy is a priority for FWD. The Company keeps your personal information with us in confidence. To know more about how we process your information, kindly refer to our FWD Recruitment Privacy Notice. FWD has partnered with Talocity Instasolutions Private Limited ("Talocity") to manage the initial filtering of candidates’ profiles through video interviews, social profile mapping, and video analytics using an AI engine. The platform evaluates candidates on dimensions that influence occupational success. When you apply, FWD will share your name, phone number and email address with Talocity to contact you and conduct the initial screening and profiling process. Shortlisted candidates will then be contacted by FWD for the face-to-face interview.