Marketing Associate

4 weeks ago

Pasig, Philippines Elite Worldgroup Services Inc Full time

We are seeking a dynamic and detail-oriented Marketing Associate to join our BETABRANDS Marketing team (Wellspring & Huga Activewear). The ideal candidate will have hands-on experience in events planning (corporate events and consumer activations), with a willingness to manage product sampling programs and assist in cross-functional marketing initiatives. Experience in the wellness, beauty, or pharmaceutical industry is a plus, but we also welcome candidates with retail or e-commerce backgrounds who are eager to learn and grow in a fast-paced environment.

Event Execution & Activations

  • Plan and execute in-person and digital events, including corporate functions, brand activations, pop-ups, and in-store promotions.
  • Coordinate with vendors, partners, and internal teams to ensure seamless event delivery.
  • Handle event logistics such as venue booking, staffing, material preparation, and post-event reporting.

Product Sampling Management

  • Organize and manage product sampling campaigns to enhance consumer engagement and encourage product trials.
  • Work with fulfillment teams and sampling partners to ensure timely and efficient execution.
  • Track campaign performance and compile consumer feedback for optimization.

Cross-functional Marketing Support

  • Assist in the rollout of marketing campaigns, promotional materials, and marketing calendars.
  • Collaborate with content creators, digital marketing, and social media teams to support omnichannel campaigns.
  • Help manage campaign timelines and ensure smooth execution.

Market Research & Consumer Insights

  • Conduct market research to understand industry trends, consumer habits, and competitive benchmarks.
  • Analyze campaign performance and digital metrics to inform future marketing strategies.

Creative Development & Content Creation

  • Brainstorm and develop ideas for engaging marketing campaigns and promotions.
  • Create content for social media, email marketing, and e-commerce platforms.
  • Support the creation and management of paid ad campaigns.

Social Media Engagement

  • Stay actively engaged on key platforms, especially TikTok, to identify trends and opportunities.
  • Assist in building community and brand presence across social platforms.

Individual Task Management

  • Take ownership of assigned tasks within broader marketing plans and ensure timely execution.
  • 1–3 years of experience in marketing, events, retail, or ecommerce.
  • Excellent communication skills (verbal & written).
  • Highly organized with the ability to multitask and manage deadlines.
  • Proficient inMS Office applications (Word, Excel, PowerPoint).
  • Willing to travel for events and field activations when needed.
  • Preferably residing withinMetro Manila or CALABARZON .
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