Sales/Marketing/Social Media manager

3 weeks ago

Marikina, Philippines Private Advertiser Full time

Key Responsibilities

  • Strategy Development:

    Create and implement comprehensive social media strategies to align with broader marketing and sales goals.

  • Content Creation:

    Develop, curate, and manage engaging content (text, images, videos) for different social platforms to attract and retain followers.

  • Campaign Management:

    Plan and execute social media campaigns, including paid advertising, to drive brand awareness, engagement, and lead generation.

  • Community Management:

    Monitor social channels, interact with users, respond to inquiries, and cultivate positive customer relationships.

  • Performance Analysis:

    Track key performance indicators (KPIs), analyze campaign effectiveness, and provide actionable insights to optimize future strategies.

  • Market Research:

    Stay updated on the latest social media trends, technologies, and best practices to keep campaigns fresh and effective.

  • Collaboration:

    Work closely with other marketing, sales, and product teams to ensure brand consistency and coordinated efforts.

  • Budget Management:

    Oversee and manage budgets for social media advertising and promotional activities.

Where They Work

  • In-House: For individual companies, managing their own brand's social presence.

  • Agencies: For marketing or specialized digital agencies, managing the social media accounts of multiple clients.

  • Freelance: Working independently for various clients.

Required Skills

  • Marketing Strategy: The ability to create strategic plans for social media.

  • Content Creation: Skills in writing, creative direction, and understanding of different content formats.

  • Analytical Skills: Proficiency in tracking and interpreting data to measure success and provide insights.

  • Communication: Strong skills for interacting with customers, colleagues, and industry professionals.

  • Social Media Intelligence: Knowledge of platforms, tools, and the ability to adapt to new digital trends.

  • Budget Management: The ability to manage promotional spending effectively.

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