Event Marketing

Event Marketing & Audience Research Executive - Fixed term Contract

Manila

The FT Live Audience Development Executive plays a crucial role in driving delegate acquisition and audience engagement for high-impact B2B events. Based in Manila, this role supports the FT Live marketing team by researching, qualifying, and managing delegate leads, contributing directly to the success of our client-sponsored and FT-branded events.

FT Live is the global conferences and events division of the Financial Times Group. We deliver more than 200 events a year, including large-scale global summits, bespoke client forums, and digital conferences. Our events convene world-class speakers and bring together senior executives, policymakers, and thought leaders across industries and geographies.

• Lead Research for Delegate Acquisition: Create high-quality lead lists based on event briefs (e.g., job title, industry, location, company).
• Use LinkedIn Sales Navigator, Cognism, company websites, databases, and other tools to identify prospects.
• Collaborate with marketing managers and project leads to define target profiles.
• Craft and send personalized LinkedIn InMails and emails to potential delegates.
• Support delegate invitation campaigns by managing email follow-ups and tracking responses.

• Data Management: Ensure data is logged accurately and consistently within the CRM (Salesforce or Dynamics).
• Perform data audits, clean-ups, and deduplication to maintain high data quality.
• Collaborate with the Data and Delegate Services teams to ensure leads are uploaded, segmented, and handled in accordance with FT’s compliance protocols, including GDPR and consent regulations.

• Campaign Support: Track responses and lead engagement through internal systems and campaign dashboards.
• Monitor the status of leads and support the Audience Development Manager in adjusting strategies as needed.
• Provide ad hoc reporting and analysis as requested.

• Cross-functional Collaboration: Work closely with event marketers, project managers, sales, and operations to ensure alignment on delegate recruitment goals.
• Attend internal briefing meetings and share research findings and insights.

• Open to fresh graduates with a Bachelor’s degree in any four-year course
• Experience of working in a global team, with an offsite manager
• Experience of working with and manipulating large sets of data
• Must be proactive and able to operate with limited supervision from line manager
• A team player, who is a strong, confident communicator and collaborator
• Ability to think creatively, ask questions and test ideas
• Knowledge of GDPR (and similar), impact on Marketing and Communications globally
• Prior experience in audience research, lead generation, or delegate acquisition
• Microsoft Excel proficiency: confident using Excel to manage, clean, and analyse lead data
• Exposure to marketing automation tools (e.g., Marketo)
• CRM experience: familiarity with Salesforce (or similar) for logging, managing, and tracking lead data in alignment with campaigns
• Familiarity with AI-powered research tools or data visualization platforms like Power BI
• Knowledge of Cognism or other B2B contact data platforms for sourcing and verifying leads
• Familiarity with collaboration tools like Slack, Asana, or similar tools for task tracking

• Flexibility to work UK business hours is required. Occasional out-of-hours support may be needed during key campaign periods.

Our benefits vary depending on location, but we are committed to providing best-in-class perks across all our offices as well as an inclusive environment to develop your career. Examples include generous annual leave, flexible working (including working from home), health coverage (medical & dental), and company match and enhanced family leave packages. Full details of our benefits can be found here.

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.