Trade Marketing Manager

Role: Trade Marketing Manager - Individual Contributor Set-up: Remote with occasional onsite meetings About the Role The Trade Marketing Manager plays a vital role in driving brand awareness, increasing sales, and supporting our retail and distribution partners across markets. You’ll partner closely with Sales, Brand, and E-commerce teams to plan and execute high-impact, data-driven trade initiatives—online and offline. Key Result Areas (KRAs) & Responsibilities Sales Collaboration & Alignment Proactively liaise with Sales and E-commerce account managers across markets to align commercial and marketing plans. Repurpose and localize brand assets for tactical and promotional use by channel/market. Build and maintain a structured sales & promo calendar to ensure timely execution and visibility of activities. Co-Marketing Campaign Development Educate retailers/distributors on brand stories, new products, and campaigns; coordinate with the Brand Group as needed. Support partners with omni-channel activation: in-store displays, social, websites, OOH, PR, events. Co-create impactful campaigns and exclusive offers tailored to partner objectives to lift sell‑in/sell‑out. Amplify brand content via partner platforms (blogs, features, PR) to increase reach and credibility. Implement a tiered account management approach to nurture key partners and strengthen loyalty. Online Marketing Management Execute online tactical assets (banners, LPs, paid media) focused on engagement, conversion, and measurable ROI. Conduct regular audits of partner and internal digital touchpoints; report insights and recommendations to the Digital Assets Manager. Track asset and campaign performance vs. sales goals; drive continuous optimization using data and testing. Ad Hoc Perform other tasks as assigned, individually or as part of project squads/committees. Profile & Qualifications Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Work Experience: Proven experience in Trade Marketing or Channel/Customer Marketing (FMCG/consumer goods preferred), managing omni-channel activations with retailers and distributors across multiple markets. Core Skills & Competencies Strong commercial acumen; able to translate brand strategy into channel‑ready promotions and toolkits. Excellent stakeholder management and presentation skills; comfortable leading partner reviews. Project management discipline: calendars, critical paths, budgets, and post‑mortems. Data‑driven mindset: reads dashboards, identifies insights, and takes corrective action quickly. Content localization and asset briefing skills (point‑of‑sale, digital, retail media). Familiarity with retail media networks, marketplace tools, and e‑commerce mechanics (e.g., vouchers, bundles, paid search/display). AI Application & Digital Knowledge (Required) Hands‑on use of AI tools to speed up and improve work quality, such as: Creative & Copy: ChatGPT for variant copy and localization; image tools for mockups/POC; AI‑assisted video resizing/captioning. Analytics & Reporting: GA4/Looker Studio or equivalent for funnel tracking; AI‑assisted analysis to summarize performance and surface insights. Workflow Automation: Using AI/automation to build calendars, QA assets, generate checklists, and standardize partner sell‑in decks. Testing & Optimization: Setting up AI‑aided A/B tests for headlines, thumbnails, and ad creatives; using predictive suggestions to improve CTR/ROAS. Ability to write clear prompts and apply guardrails for brand tone, legal, and regulatory compliance. Nice to Have Experience with CRM/loyalty mechanics, trade spend optimization, or retail media planning. Knowledge of marketplace operations (Shopee/Lazada/Amazon) and brand.com performance levers. Success Metrics (first 6–12 months) On‑time, in‑full delivery of the sales & promo calendar across priority markets. Incremental sell‑out from co‑marketing campaigns (e.g., lift in baseline, promo ROI, repeat rate). Improved digital asset performance (CTR, CVR) through quarterly optimization loops. Partner satisfaction and engagement scores; growth in tiered key accounts. % of routine tasks automated or AI‑assisted (time saved and error reduction). Ways of Working Reports to: Senior Trade Marketing Manager Works closely with: Sales, Brand Group, E-commerce, Digital Assets, Supply/Trade Ops. Travel: May have occasional market and partner visits as required. Send your CV/portfolio to , and a brief note describing one trade campaign you led, including objectives, partner type, your role, results, and how you used AI at any step of the process. #J-18808-Ljbffr