Marketing Manager, Content

3 weeks ago

Quezon City, Philippines MicroSourcing Full time

Marketing Manager, Content MicroSourcing Position Marketing Manager, Content Location Quezon, Philippines Work setup & shift Hybrid/Dayshift Responsibilities Develop and execute a comprehensive content marketing strategy aligned with marketing objectives, focusing on lead quality and conversion speed. Create, manage, and optimise high‑quality, engaging content (e.g., posts, educational content, success stories, case studies, website copy, social media content, email campaigns) tailored to different stages of the buyer's journey. Collaborate with subject matter experts, design teams, and other marketing functions to produce relevant and impactful content. Ensure all content is SEO‑optimised and aligned with brand voice, style, and messaging guidelines. Analyse content performance using relevant metrics and data analytics tools (e.g., Google Analytics) to identify areas for improvement and optimise content strategies. Manage the content calendar and ensure timely delivery of content assets. Utilise marketing automation tools to effectively distribute content, nurture leads, and track content's contribution to conversions. Stay up‑to‑date with content marketing trends, best practices, and new technologies. Qualifications & Experience Strong understanding of B2B content marketing principles, buyer personas, and journey mapping. Proven ability to develop and execute strategic content plans that drive engagement and conversions. Excellent writing, editing, and storytelling skills with high attention to detail. Analytical mindset with the ability to interpret data and optimise content performance. Proficiency in content management systems (CMS) and marketing automation platforms (e.g., HubSpot). Understanding of SEO best practices and keyword research. Creative problem‑solving skills and a strong focus on audience experience. Agile and adaptable to changing market conditions and priorities. Proven experience in B2B content strategy, creation, and management, preferably in technology or outsourcing sectors. Expertise in various content formats and distribution channels. Experience with data analytics tools (e.g., Google Analytics) and content performance metrics. Strong project management skills to manage multiple content initiatives simultaneously. Ability to collaborate effectively with cross‑functional teams. Understanding of lead nurturing and marketing funnel management. Relevant tertiary qualifications in Marketing, Communications, Journalism, or a related field. 5+ years of experience in content marketing, preferably within B2B technology or services sectors. Proven track record of creating successful content marketing campaigns that contribute to lead generation and conversion goals. Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce). Portfolio showcasing writing skills and successful content projects. Ability to work independently and take ownership of content strategy goals. Strong attention to detail and ability to work under tight deadlines. High level of adaptability to manage change and work in a fast‑paced environment. Company Overview MicroSourcing is a leading offshore managed services provider in the Philippines, with over 9,000 professionals across 13 delivery centres. EEO Statement We are committed to fostering an inclusive culture that embraces diversity and equal opportunity. All qualified applicants will receive consideration for employment. Terms & conditions apply. #J-18808-Ljbffr

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