Performance Marketing Analyst

Job Description - Talent Marketing Demand Generation Senior Specialist (045QM)

Talent Marketing Demand Generation Senior Specialist

Your potential has a place here with TTEC’s award-winning employment experience. As a Talent Marketing Demand Generation Senior Specialist working remotely in The Philippines, you’ll be a part of bringing humanity to business. #experienceTTEC
Our employees have spoken. Our purpose, team, and company culture are amazing and our Great Place to Work certification in The Philippines says it all

What You’ll Do
Do you have a passion for data and digital marketing strategy to drive talent attraction and elevate employer branding? The Senior Analyst, Talent Marketing Demand Generation, drives and optimizes TTEC’s digital talent attraction efforts through analytics, technical oversight, and cross-channel collaboration. This highly collaborative role leverages data-driven insights and digital best practices to enhance campaign performance, website effectiveness, and employer brand visibility—supporting TTEC’s global hiring and engagement goals.

During a Typical Day, You’ll
• Own and maintain reporting for key marketing funnel metrics by channel, ensuring a consistent cadence and actionable insights for performance improvements.
• Develop detailed channel forecasts, manage reporting vs. forecast (initially in Excel), and support automation or improved solutions as needed.
• Proactively identify optimization opportunities and potential issues within the marketing funnel; partner with channel leaders to create and execute action plans.
• Provide ad-hoc analysis and insights to inform monthly channel strategies.
• Oversee digital experimentation setup, measurement, and reporting across all channels.
• Ensure inbound data integrity and recommend database changes to support marketing requirements.
• Customize, configure, and maintain marketing automation, lead gen/nurturing, campaign tracking, AI learning systems, and integrations (e.g., GA4, Google Console, SEMrush, Looker, Hootsuite, Sense HQ, ATS).
• Build and manage custom data pipelines, workflows, lead scoring models, and reporting dashboards to support marketing processes.
• Monitor and cleanse data routinely to ensure accuracy and reliability.
• Troubleshoot and resolve technical issues related to marketing system configuration, integrations, and basic technical SEO (mainly monitoring).
• Provide training and support to marketing teams on tools, processes, and best practices to drive adoption and efficiency.
• Stay up-to-date with tool updates, releases, and implement relevant enhancements.
• Collaborate with stakeholders to identify process bottlenecks and recommend improvements for greater efficiency.
What You Bring to the Role
· 3+ years in an analytical and technical role (e.g., marketing analytics, marketing operations, management consulting, or marketing development).
· 2+ years as a marketing automation developer/admin.
· Strong understanding of marketing processes, lead management, and demand generation strategies.
· Advanced Excel data modeling and forecasting experience.
· Familiarity with key marketing funnel metrics, KPIs, and building/maintaining forecasting models.
· Hands-on experience with data visualization tools (Looker, Tableau, etc.) and Google Analytics.
· Proficiency with relevant tech stack (Asana, Looker, GA4, SEMrush, Taleo ATS, Sense HQ) or similar.
· Intellectual curiosity, creative thinking, and a passion for problem-solving and A/B testing.
· Ability to distill insights from large datasets and tell a compelling data story for all organizational levels, including visual presentations (Canva, PowerPoint).
· Excellent communication, organizational, and project management skills; detail- and results-oriented.
· Ability to thrive in a fast-paced, constantly evolving environment.
· Nice to have: Coding experience (HTML, CSS, JavaScript, etc.), and familiarity with e-mail/social automation tools.
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What You Can Expect
• Supportive of your career and professional development
• An inclusive culture and community minded organization where giving back is encouraged
• A global team of curious lifelong learners guided by our company values
• And yes... a competitive compensation package and performance bonus opportunities, benefits you'd expect and maybe a few that would pleasantly surprise you
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A Bit More About Your Role
We'll train you to be a subject matter expert in your field, so you can provide exceptional service whether through voice, chat or email interactions. We trust you already have the necessary ingredient that can't be taught – a caring and supportive nature to shine through as you help customers. You'll also have a chance to make great new friends within the TTEC community and grow your career in a dynamic, family-friendly atmosphere.
You'll report to Senior Manager, Social Media Talent Attraction. You'll contribute to the success of the customer experience and the overall success of the team.

About TTEC
Our business is about making customers happy. That's all we do. Since 1982, we've helped companies build engaged, pleased, and profitable customer experiences powered by our combination of humanity and technology. On behalf of many of the world's leading iconic and hypergrowth brands, we talk, message, text, and video chat with millions of customers every day. These exceptional customer experiences start with you.
TTEC is proud to be an equal opportunity employer where all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. TTEC embraces and is committed to building a diverse and inclusive workforce that respects and empowers the cultures and perspectives within our global teams. We aim to reflect the communities we serve, by not only delivering amazing service and technology, but also humanity. We make it a point to make sure all our employees feel valued, belonging, and comfortable being their authentic selves at work. As a global company, we know diversity is our strength because it enables us to view things from different vantage points and for you to bring value to the table in your own unique way.

TTEC is proud to be an equal opportunity employer. TTEC embraces and is committed to building a diverse and inclusive workforce that respects and empowers the cultures and perspectives within our global teams. We strive to reflect the communities we serve by not only delivering amazing service and technology, but also humanity. We make it a point to make sure all our employees feel valued and comfortable being their authentic selves at work. As a global company, we know diversity is our strength. It enables us to view projects and ideas from different vantage points and allows every individual to bring value to the table in their own unique way.