Senior Digital Producer

3 weeks ago

Pasig, Philippines Binary Digital Full time

2 days ago Be among the first 25 applicants

Direct message the job poster from Binary Digital

Overview

Responsible for driving the production of campaigns while ensuring timely, high-quality, and cost-efficient delivery that realizes client vision and strengthens the agency’s market position and differentiation. The role requires deep expertise in digital media—including programmatic, paid social, search, SEO/SEM, and influencer marketing—and the ability to manage end-to-end project lifecycles from scoping and planning to execution, optimization, and reporting. This dual capability positions the role as both a project leader and media expert, capable of bridging creative production with data-driven digital marketing execution.

Duties and Responsibilities

FINANCIAL STABILITY

  • Ensure profitability via strategic cost estimates and efficient expense planning per project
  • Ideate additional execution points to develop project expansion revenue streams
  • Negotiate third-party supplier rates
  • Ensure timely processing of billing and collection
  • Maintenance of subscriptions and accreditations

CUSTOMER SATISFACTION

  • Proactively maps project feasibility and viability
  • Drive cross-functional teams in delivering timely, quality output while following standard lead times (SLTs) and negotiating the best possible timings for priority projects
  • Identify issues and provide strategic and timely resolution
  • Assist in the logistical delivery of the Accounts Team

PROCESS EXCELLENCE

  • Plot project timings and ensure strict adherence by monitoring milestones and anticipating delays
  • Work closely with account managers (AMs) and manage all communication between AMs and clients regarding incoming briefings, pitch presentations, and project executions
  • Prepare job orders (JOs) for project delivery and ensure value-adding execution from the AM’s campaign brief
  • Ensure inter-agency approval processes are followed
  • Liaise with cross-functional business units and third parties
  • Coordinate and manage pool of third-party service providers, including processing requirements for payment
  • Regularly update the asset library for all accounts

MOTIVATION & LEARNING

  • Ensure industry best practices, trends, and innovations are reflected in the agency’s project delivery
  • Go-getter and self-learned; abreast of trends, pop culture, technology, digital media, and marketing in general
  • Attend trainings, seminars, and courses for training and development

MEDIA STRATEGY AND EXECUTION

  • Develop and present end-to-end media strategies across programmatic, paid social, search, and influencer channels
  • Prepare comprehensive media plans with KPIs, timelines, and budget allocations
  • Launch, manage, and optimize campaigns on Meta, LinkedIn, TikTok, Google Ads, and programmatic platforms
  • Oversee SEO/SEM initiatives for consistent visibility and ranking improvements
  • Analytics and reporting for media initiatives:
  • Manage influencer collaborations from sourcing to final reporting
  • Conduct A/B testing, creative testing, and audience segmentation to maximize ROI
  • Generate regular performance reports with insights and recommendations
  • Track ROI and KPIs across all platforms, presenting data-driven optimizations
  • Benchmark against industry standards to ensure competitive positioning
Job Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing, Public Relations, and Writing/Editing
  • Industries: Advertising Services

Location: Pasig, National Capital Region, Philippines

Note: This posting reflects the current role and does not include unrelated job listings.

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