Branch Business Head

Job Summary

The Branch Business Manager is responsible for the overall management and performance of the branch, combining operational excellence with strategic business development and sales execution. This role ensures effective day-to-day operations, compliance with banking standards, and achievement of branch sales targets—particularly in the growth of CASA (Current and Savings Account) deposits.

I. Operational Management

• Supervise and ensure the smooth day-to-day operations of the branch, covering cash services, tellering, client servicing, and backroom processes.
• Ensure compliance with internal controls, risk management protocols, audit standards, and regulatory requirements (e.g., AMLA, KYC, BSP guidelines).
• Maintain branch safety and security protocols, including cash handling, vault management, and branch assets safeguarding.
• Review, validate, and submit branch reports, reconciliation summaries, and performance dashboards.
• Conduct operational reviews and spot checks to identify gaps, resolve discrepancies, and implement corrective measures.
• Manage and coach the operations team to meet service level agreements (SLAs) and provide excellent customer service.
• Monitor and address client concerns related to operational transactions in coordination with support teams.

II. Sales and Business Development

A. CASA Acquisition and Management

• Lead initiatives to grow the CASA portfolio of the branch through acquisition of new-to-bank clients and deepening of existing relationships.
• Identify and pursue opportunities in the branch’s market catchment area, including partnerships with schools, SMEs, and local businesses.
• Promote CASA products as foundational accounts for bundling with other offerings (loans, investments, payroll, digital banking, etc.).
• Monitor account activity to ensure high funding and activation rates; minimize dormancy and early closures.
• Track CASA metrics such as account count, average daily balance, funded ratio, and digital enrollment.

B. General Sales Functions

• Deliver the branch’s overall sales targets across key products: deposits, loans, credit cards, insurance, and digital solutions.
• Develop localized marketing and engagement plans to support campaigns and seasonal sales opportunities.
• Coach frontliners and sales staff in prospecting, needs-based selling, and cross-selling strategies.
• Ensure quality customer acquisition by observing proper documentation, onboarding, and risk assessment.
• Engage with priority clients and high-value customers to maintain loyalty and explore upselling opportunities.
• Coordinate with support units (e.g., product, marketing, risk) to resolve sales-related issues and ensure smooth fulfillment.

People Management and Leadership

• Lead, develop, and motivate the branch team to achieve performance goals while fostering a culture of integrity, accountability, and customer focus.
• Conduct performance reviews, set individual KPIs, and create development plans for team members.
• Ensure team readiness for internal and external audits, compliance reviews, and business continuity tests.

Qualifications:

• Bachelor’s degree in Banking, Finance, Business Administration, or related field.
• Minimum of 5 years of banking experience with exposure to both operations and sales functions.
• Strong knowledge of CASA products, branch operations, and customer service practices.
• Proven leadership and team management skills.
• Excellent communication, customer engagement, and decision-making abilities.