Marketing Specialist
3 weeks ago
Marketing Specialist
Posted today
Job DescriptionThe Marketing Specialist is responsible for developing and maintaining a company's brand identity. This involves creating marketing strategies, overseeing brand communication, and ensuring that the brand's image and messaging are consistent across all channels.
Key Responsibilities:- Research, and analyze variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications and demographic data
- Develop, implement and track marketing programs such as email, social media, or digital campaigns, and events
- Develop new marketing strategies and campaigns based on detailed analysis of market forces and present recommendations to management
- Investigate, analyze and report the performance of marketing campaigns and strategies through evaluating key performance metrics
- Track marketing strategy results closely and create detailed reports with data analysis and feedback
- Conduct market research and analyze trends to identify new marketing oppurtunities
- Develop and create marketing materials and ensure brand guidelines are met
- Enforce brand marketing guidelines throughout each product to create a cohesive feel to each campaign
- Write, proofread, and edit creative and technical content across different mediums
- Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development
- Assist in securing internal approval and government permits related to Sales Operations
- Ensure marketing initiatives are completed on time and keep track of the dates and deadlines associated with the said activities
- Performs other duties that may be assigned from time to time
- Bachelor's degree in Marketing, Business Administration, Communication, or a related field
- At least 2 years of experience in marketing or brand management
- Understanding of brand management principles
- Familiarity with digital marketing trends and tools
- Adaptable and willing to learn and grow within the role
- Strong initiative, creativity, and attention to detail
- Excellent verbal and written communication skills
- Experience with graphics and video editing tools (e.g., Canva) is a plus
- Good internet connection
Job Types: Full-time, Permanent
Location- Marilao, Bulacan (On-site)
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