Marketing Specialist

18 hours ago


Bulacan Philippines Buscojobs Full time

Marketing Specialist

Posted today

Job Description

The Marketing Specialist is responsible for developing and maintaining a company's brand identity. This involves creating marketing strategies, overseeing brand communication, and ensuring that the brand's image and messaging are consistent across all channels.

Key Responsibilities:
  • Research, and analyze variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications and demographic data
  • Develop, implement and track marketing programs such as email, social media, or digital campaigns, and events
  • Develop new marketing strategies and campaigns based on detailed analysis of market forces and present recommendations to management
  • Investigate, analyze and report the performance of marketing campaigns and strategies through evaluating key performance metrics
  • Track marketing strategy results closely and create detailed reports with data analysis and feedback
  • Conduct market research and analyze trends to identify new marketing oppurtunities
  • Develop and create marketing materials and ensure brand guidelines are met
  • Enforce brand marketing guidelines throughout each product to create a cohesive feel to each campaign
  • Write, proofread, and edit creative and technical content across different mediums
  • Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development
  • Assist in securing internal approval and government permits related to Sales Operations
  • Ensure marketing initiatives are completed on time and keep track of the dates and deadlines associated with the said activities
  • Performs other duties that may be assigned from time to time
Qualifications
  • Bachelor's degree in Marketing, Business Administration, Communication, or a related field
  • At least 2 years of experience in marketing or brand management
  • Understanding of brand management principles
  • Familiarity with digital marketing trends and tools
  • Adaptable and willing to learn and grow within the role
  • Strong initiative, creativity, and attention to detail
  • Excellent verbal and written communication skills
  • Experience with graphics and video editing tools (e.g., Canva) is a plus
  • Good internet connection

Job Types: Full-time, Permanent

Location
  • Marilao, Bulacan (On-site)
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