Digital Media Planner Specialist

4 weeks ago

Davao City, Philippines Gabtech Global, LLC Full time

Overview

JOB TITLE: Digital Media Planner Specialist

RATE: Php 238.10 per hour

Work Type: Remote/WFH, Part time. This will be 20 hrs/week to start.

Working Hours: TBD (Usually US Hours / Night shift)

Start Date: ASAP

Job Overview

The Digital Media Planner/Buyer will manage the development, execution, and optimization of paid media campaigns across digital channels. This role requires deep knowledge of media planning, strong analytical skills, and a proven track record of managing digital media buys that drive results.

Responsibilities
  • Develop comprehensive digital media strategies aligned with brand objectives, target audiences, and KPIs.
  • Collaborate with internal teams and clients to determine campaign goals, target segments, and messaging strategies.
  • Recommend media channels (e.g., programmatic, paid social, display, search, video, native) based on insights and industry trends.
  • Manage end-to-end buying process, including placements with vendors and platforms (Google, Meta, DSPs, etc.).
  • Execute campaigns within platforms or oversee execution via media partners and agencies.
  • Ensure timely campaign launches and flawless execution across all placements.
  • Monitor campaign performance daily and optimize toward KPIs such as CTR, CPA, ROAS, and CPM.
  • Use analytics tools (e.g., Google Analytics, Adobe Analytics, platform-specific dashboards) to identify trends and insights.
  • Prepare post-campaign analysis, reporting on performance, learnings, and actionable insights.
  • Collaborate with creative, content, and analytics teams to ensure cohesive and high-performing campaigns.
  • Stay up to date on industry innovations, trends, and platform updates.
Qualifications
  • Bachelor's degree in Computer Science, Information Systems or related field or Certificate from a Technical School/Institute
  • 2-3 years of media planning and buying required
  • Good interpersonal skills – lively and enthusiastic personality
  • Customer service-oriented approach with ability to converse with all levels of customer
  • Prior work experience with incident tracking
  • Experience working in a managed environment with call handling metrics and SLAs
  • Willingness and enthusiasm to master new software products and releases
  • Organizational and time management skills
  • Desire and ability to develop skills through on the job learning and formal training courses
  • Experience / knowledge of the following technologies: Microsoft Office 365 / SharePoint Online / OneDrive / Microsoft Teams / Google Workspace
  • Mac OS configuration, support and troubleshooting
  • Connectivity and networking support and troubleshooting
  • Remote support tools (LogMeIn Rescue)
  • Remote software installation technologies
  • Use and support of MS Office Suite applications and Google Workspace tools
  • Mac hardware installation, configuration and troubleshooting
  • Use, support and configuration of Voice over IP telephone systems
  • Support and troubleshoot enterprise applications, client server and web-based
Preferred/Additional
  • Experience in Marketing, Communications, Advertising.
  • 3-5 years of experience in digital media planning and buying.
  • Deep knowledge of digital ad platforms (Google Ads, Meta Business Manager, LinkedIn, Basis, The Trade Desk or similar, etc.).
  • Strong analytical skills and proficiency with Excel, Google Analytics, and attribution tools.
  • Experience working with CRM data is a plus.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
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