Integrated Marketing Manager

7 days ago


Taguig, Philippines M-Commerce Corporation Full time

Campaign Strategy & Execution Develop and implement integrated marketing campaigns aligned with business and brand objectives. Manage the end-to-end campaign process—from briefing, creative development, and media planning to execution and performance evaluation. Coordinate with internal teams (E-commerce, Creative, PR, Media, Sales) and external agencies to ensure campaigns are on-brand, on-time, and on-budget. Oversee offline activations and brand experiences to complement digital communication efforts. Digital & Social Media Marketing Lead content and communication strategies for key platforms including TikTok, Facebook, Instagram, and Shopee. Work closely with content creators, KOLs, and influencers to amplify brand reach and engagement. Monitor trends and platform innovations to keep the brand culturally relevant and ahead of competition. Manage media investment and optimize paid performance across channels. Campaign Performance & Optimization Define and track campaign KPIs (reach, engagement, conversion, ROI, etc.). Conduct post-campaign analysis to identify insights, learnings, and optimization opportunities. Translate data into actionable marketing strategies for future initiatives. Cross-functional Collaboration Partner with product, e-commerce, and sales teams to ensure marketing initiatives align with commercial goals and key shopping moments (e.g. Shopee 9.9, 11.11, 12.12). Manage agency partners and external vendors to ensure quality delivery and performance accountability. #J-18808-Ljbffr



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