Creative Strategist

Creative Strategist & Media Buyer (Paid Ads) - Remote Preferred Location: Philippines (SGT working hours) Drive ROAS. Launch Creatives. Scale Fast. About SimplyGood SimplyGood is Southeast Asia’s leading eco‑friendly home care brand on a mission to make sustainable living effortless. Our plastic‑free, waterless cleaning products—like our hero Laundry Detergent Sheets—help households reduce single‑use waste and carbon emissions. We’ve already saved over 1,000,000 plastic bottles and reduced 100,000 tons of CO₂ emissions, with features in Forbes 30 Under 30, Business Times, CNA, Tatler Asia, DBS Foundation, and more. We’re scaling across Asia through creative‑led performance marketing and hiring a Performance Creative Strategist & Media Buyer to help us do just that. Role Summary We’re looking for a performance creative strategist & media buyer—a creative thinker with a performance marketer’s brain. You’ll lead the creation and testing of high‑performing paid ads across Meta and TikTok—researching hooks, scripting ideas, managing creators, and analyzing what drives ROAS. Your mission: blend storytelling, creative psychology, and performance data to produce ads that convert at scale. You’ll work directly with the founder and marketing team to fuel SimplyGood’s next growth phase—powered by AI tools like ChatGPT, Atria, and AdCreative.ai to scale creative testing velocity. Key Responsibilities Research top‑performing DTC ad creatives, trends, and competitor strategies. Develop new creative angles, hooks, and storyboards for Meta & TikTok ads. Manage & collaborate with video editors, UGC creators, and freelancers. Produce 5 new video ad creatives + 10 static ads per week. Use tools like ChatGPT and Atria to ideate, iterate, and improve creative direction. Analyze creative performance (CTR, thumb‑stop %, ROAS, CAC) and iterate fast. Repurpose winning ad content for organic social (TikTok, Instagram). Media Buying & Ad Optimisation (30%) Launch and manage creative testing campaigns on Meta Ads (Facebook/Instagram). Run A/B tests for hooks, CTAs, and creative formats. Track key metrics (ROAS, CTR, CPC, CVR, frequency) and report weekly. Identify and scale winning creatives, pause underperformers, and optimize budgets. Maintain ad account hygiene, naming conventions, and creative test dashboards. Collaborate with the founder & eCommerce manager to optimize spend and scaling strategy. Requirements 4–5 years of experience in creative strategy and Meta paid ads in DTC performance marketing. Deep understanding of ad psychology, funnel strategy, and storytelling. Skilled in managing UGC creators, editors, and freelancers. Strong copywriting for hooks, captions, and conversion‑driven messaging. Data‑driven, proactive, and highly creative. Fluent in English with excellent communication and collaboration skills. Familiar with ChatGPT, tryAtria, or similar AI ideation tools. Why Join Us 100% Remote | Flexible hours | Collaborative global team. Competitive monthly salary. Access to AI tools, UGC libraries, and creative testing systems. Work directly with the founder—your work directly impacts growth. Be part of a purpose‑driven startup making real environmental change. Only applicants with creative strategy & media buying experience will be considered. We’re not hiring just an executor—we’re hiring a thinker and a doer. Let’s scale together. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries: Retail #J-18808-Ljbffr