Senior Influencer Marketing Manager

4 weeks ago

Eastern Manila District, Philippines Mellanni Full time

Join Mellanni as a Senior Influencer Marketing Manager .

Mellanni is a US-based textile brand providing exceptional home products to families worldwide. We have 400,000 rave customer reviews on Amazon and are proud to sell affordable, luxurious, and long-lasting everyday essentials.

Starting as a small family business in 2014, Mellanni has expanded rapidly over the past eleven years. We are now a strong and efficient company with a high sales level, looking to recruit like-minded professionals from all over the US, South America, Europe, and Asia to join our friendly international team.

About Us

We value our employees and offer competitive compensation with benefits. If you’re looking to make a difference in a small but fast-paced company, this is an excellent opportunity with lots of room for growth.

What We Offer
  • Competitive compensation based on experience and credentials
  • Comprehensive Benefits: Various packages for qualified applicants
  • Training and Development: Free access to our online library and courses for your personal career development
  • Family-Owned Culture: Work with a close-knit diverse, international team at a fast-growing US-based company
If You Are Someone
  • Who has a growth mindset
  • Who is responsible and accountable
  • Who is a team player with a positive can-do attitude
  • Who has a high level of integrity
  • Who gets things done
The Role

This is a fully remote role, and we welcome applicants from anywhere in the world.

The Senior Influencer Marketing Manager will be responsible for building, optimizing, and scaling Mellanni’s influencer, affiliate, and press programs to drive brand awareness, engagement, and revenue growth.

Core Responsibilities
  • Partnership Strategy & Execution: Design and implement scalable influencer, affiliate, and press strategies aligned with Mellanni’s growth goals
  • Lead both paid and gifted influencer campaigns across TikTok, Instagram, YouTube, and emerging platforms
  • Own the expansion of affiliate programs via Amazon Creator Connections, TikTok Shop Affiliates, and others
  • Pitch and manage press outreach and relationships with major publishers
  • Collaborate on UGC strategy and creative testing for paid ad performance
  • Team Leadership & Delegation: Lead, mentor, and inspire a small, high-performing team of contractors and freelancers
  • Performance Analysis & Optimization: Regularly analyze influencer and affiliate performance to identify cost-effective, high-ROI channels
  • Process & Platform Implementation: Maintain up-to-date records and influencer/affiliate CRMs, spearhead the adoption of new tools and platforms, and optimize internal workflows
Ideal Profile Qualifications
  • 3+ years of experience managing influencer, affiliate, or press campaigns at an agency or brand level
  • Experience managing publisher relationships—both organic and paid is strongly preferred
  • Must demonstrate exceptional communication skills, with the ability to convey nuanced messages clearly and professionally
  • Strong command of tone, style, and cultural context to engage effectively with diverse audiences and media contacts
  • Strong knowledge of digital platforms and influencer ecosystems, particularly within lifestyle/home/beauty categories
Educational And Language Requirements
  • High School Diploma or GED Equivalent
  • Near-fluent to fluent proficiency in English (both written and verbal) is required

We are an equal opportunities employer and welcome applications from all qualified candidates.

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