Social Media Specialist

3 weeks ago

Naga, Philippines SUN BATTLEDORE INC Full time

ABOUT US Sun Battledore, Inc., is a leading sports retail company specializing in badminton, tennis, and pickleball sportswear. With stores located in several malls across the Philippines, we are dedicated to providing high-quality products and exceptional customer service to sports enthusiasts of all levels. POSITION OVERVIEW The Social Media Manager manages Juego’s social media presence across Facebook, Instagram, and TikTok, including all Juego retail and specialty store pages. The role focuses on content planning, posting, community management, ad placements, and performance tracking to support marketing and e-commerce campaigns across Juego’s range of racket sports — badminton, pickleball, and tennis. This position requires a creative, organized, and hands-on individual who can execute social media plans, manage advertising budgets, and collaborate effectively with the Marketing, E-Commerce, and Multimedia teams to strengthen Juego’s online visibility and engagement. DUTIES & RESPONSIBILITIES Content Planning and Execution Develop monthly social media calendars for Juego, its specialty stores, and racket sports brands. Coordinate with Multimedia Artists for visuals, videos, and other creative materials. Write clear and engaging captions with relevant hashtags for visibility, engagement, and SEO. Schedule and publish content across platforms using Meta Business Suite and TikTok Business tools. Community Management Monitor and respond to comments, messages, and inquiries on all Juego-managed social media pages. Coordinate with store supervisors or relevant departments for customer-related inquiries and leads. Manage and moderate community posts and discussions in Juego’s Facebook groups. Advertising and Performance Plan, execute, and manage paid ads on Meta and TikTok within approved budgets. Track and optimize ad performance to meet campaign goals such as engagement, traffic, and conversions. Prepare and present reports on ad results, audience growth, and social media performance metrics. Collaboration and Coordination Work closely with the Marketing Head to ensure that social media initiatives support campaigns for badminton, pickleball, and tennis. Coordinate with the E-Commerce Department to support their promotions across Juego’s social media assets, including ad placements and content boosts. Collaborate with the Marketing Officer for campaign schedules, reporting, and analytics. Partner with Multimedia Artists to produce visually appealing and brand-consistent content. Skills and Qualifications Bachelor’s degree in Marketing, Communications, Multimedia Arts, or a related field. 1–2 years of experience managing social media platforms for a brand or agency. Familiarity with Meta Business Suite, Meta Ads Manager, and TikTok Business tools. Basic understanding of paid campaign management, audience targeting, and budget handling. Strong writing skills with attention to tone, clarity, and brand voice. Analytical approach to tracking performance metrics and campaign effectiveness. Organized, detail-oriented, and capable of managing multiple brand pages and campaigns. Interest in racket sports (badminton, pickleball, or tennis) is an advantage. #J-18808-Ljbffr

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