Marketing Automation Specialist

Marketing Automation Specialist Wing is on the exciting mission of redefining the future of work for companies worldwide We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot. We’re looking for a Marketing Automation Specialist to start immediately Duties and Responsibilities Build and deploy simple drip or nurture email campaigns. Maintain subscriber lists/databases; ensure data hygiene (removing duplicates, ensuring proper tags). Assist with tracking and tagging (UTMs, campaign parameters). Monitor automation performance metrics: open rates, click‑through, conversion in simple flows. Troubleshoot basic issues: e.g. broken links in emails, automation not firing as expected. Coordinate with design/content team for email templates / landing page assets. Design and manage full customer lifecycle automation programs (welcome sequences, retention, upsell, reactivation). Implement and optimize drip / triggered flows based on user behavior or lifecycle stage. Integrate CRM or customer data platforms with other tools (web tracking, events). Analyze performance of automation programs; recommend improvements (e.g. improved segmentation, personalization). Train or guide junior staff or interns on best automation practices. Ownership of automation documentation: SOPs, monitoring dashboards. Define the automation / martech roadmap for the company: what new tools, integrations, or processes are needed. Design and oversee predictive workflows (e.g. lead scoring, propensity modeling). Ensure data infrastructure is robust (data accuracy, integration, real‑time events). Mentor/lead a team of automation / operations specialists. Lead cross‑departmental projects: for example, personalization across email, web, app; automation of retention, loyalty programs. Regular auditing and optimization of workflows, with strong metrics tied to ROI (revenue uplift, cost savings). Qualifications Bachelor's degree in any field or professional certification in marketing or business‑related courses. 2+ years experience in social media or 1‑2 years in digital marketing. Proven content writing or copywriting experience. Working knowledge of content management systems. Excellent English communication skills, both written and verbal (at least B2 level). Solid organizational and time management skills. Knowledgeable in layouts, typography, print, and web design. Experience/proficiency in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software. Compelling portfolio of work over a wide range of creative projects. Able to work on a graveyard shift. Technical Requirements USB headset with noise cancellation feature. Working webcam. Computer with at least 1.8 GHz processor and at least 4 GB RAM. Main internet service speed: at least 25 Mbps cable connection. Backup internet service speed: at least 10 Mbps. Specific Requirements HubSpot, ActiveCampaign, Marketo, Pardot. CRM platforms (Salesforce, etc.). Marketing automation / workflow tools (Zapier, webhooks). Project management tools. Integration / tag manager tools. Reporting / dashboards (e.g. Tableau, internal dashboards). Benefits Health Insurance (HMO). Performance Incentives. Job Security and Stability. Paid Training. Inclusive Culture. Upskilling Opportunities. 100% Work‑From‑Home. Exceptionally Supportive Team. Opportunities for Career Growth. Fun Work Environment. Holiday & Overtime Pay. Schedule US work hours (20–40 hours per week). Location This is a remote job. Salary ₱50,000 – ₱76,000 per month. Important Information Only qualified candidates will be invited to take the assessment & scheduled for an interview. We have other vacancies that might interest your friends & colleagues. They can check us out at our Jobs Website. You may also refer your friends using our Affiliate Marketing Program and earn up to $30 if your referral is hired. #J-18808-Ljbffr