Email Marketing Strategist

Join to apply for the Email Marketing Strategist role at Crafti We’re looking for a systematic and data-driven Email Marketing Strategist who wants to make a real impact on a fast-growing wellness brand. As our Email Marketing Strategist, you’ll own the email marketing strategy across multiple geographies. You’ll play a critical role in turning cold audiences into first-time buyers, then into loyal subscribers and long-term advocates. If you’re the kind of person who combines sharp copywriting with rigorous data analysis — and loves making email a true growth engine — this role is for you. Who this role is NOT for: This is not a role for someone who just pushes out basic campaigns, sets up standard flows, and reports on opens/clicks/revenue. You are a general VA with no specialized email/retention experience. You rely entirely on AI for copywriting. You’ve never worked with an e-commerce brand or DTC business You’re unfamiliar with platforms like Klaviyo, Omnisend, or ActiveCampaign You’ve never managed segmentation strategies or email automations beyond the basics (welcome, abandoned cart). Who it's for: You’ll thrive here if: You use data-backed reasoning to decide what to test and how to scale wins. You write excellent, conversion-driven copy in fluent English. You’ve built, written, and tested email flows from scratch You’ve worked with e-commerce brands and understand their customer journeys You have experience using Omnisend, Klaviyo or similar tools to segment, A/B test, and track performance You enjoy collaborating across teams (product, social, design, website) to align campaigns. You are excited to learn, grow, and eventually lead a team as the company scales 100%+ year on year. What You’ll Do: Reporting to the CEO, you’ll be responsible for: Customer Journey Mapping – design lifecycle communications that guide customers from first purchase → subscription → retention → upsell. Broadcast Planning – develop a systematic calendar of campaigns tied to product launches, events, and promotions across multiple geographies. Automation Building & Optimization – create and improve flows that drive onboarding, upsells, churn prevention, and reactivation. A/B Test Tracking – run structured experiments (subject lines, creative, offers, segmentation) and document insights. Data Analytics & Attribution – measure email’s true contribution to LTV and retention, not just short-term clicks. Zero-Party Data Collection – set up surveys and use insights for smarter segmentation and personalization. Building Zapier / Make Integrations – connect systems to automate workflows and data flows. Team Coordination – work with content, design, and product teams to ship high-quality campaigns on time. Multi-Geography Execution – adapt campaigns for different markets (US, SG, etc.) while keeping brand voice consistent. What We’re Looking For: 2+ years of experience in email marketing for eCommerce or subscription brands. Strong direct-response copywriting skills with a portfolio of high-performing campaigns. Deep familiarity with Klaviyo (or equivalent ESPs), segmentation, and automation logic. Strong analytical ability — can read raw data, segment results, and link performance to retention and LTV. Proactive, detail-oriented, and highly organized. A builder’s mindset: willing to grow with the company and eventually build and lead a retention team. This is a full-time remote role (with daily check-ins and clear accountability). Remuneration: ~100,000 - 130,000 PHP per month (may vary based on experience) Commitment: Full-time (Monday to Friday, 9.30am to 6.30pm) Crafti is a fast-growing Direct-to-Consumer health and wellness brand with sales in the USA and Singapore. #J-18808-Ljbffr