Associate Media Director

Integrated Media Planning Lead – Overview

Drive Media Excellence. Deliver Business Impact.

We're looking for a strategic and hands-on Integrated Media Planning Lead to elevate our media execution to world-class standards. If you're passionate about data-driven media, thrive in fast-paced environments, and know how to turn strategy into action—this is your next big move.

What You Will Do:

• Lead the development and execution of high-impact media strategies across paid, owned, and earned channels.
• Maximize ROI through smart media investments and innovative digital adoption.
• Collaborate with cross-functional teams—Marketing, Finance, Digital, and Management—to align media plans with business goals.
• Champion paid digital media platforms like Google Marketing Platform and Meta, while pushing boundaries with new media innovations.
• Embed best practices in media planning and buying, and establish KPIs to measure campaign success.
• Co-develop negotiation strategies with media agencies to optimize spend and performance.
• Provide expert guidance on media planning, investment levels, and connections strategy.
• Integrate audience-first, data-led thinking into every media activation.
• Manage media operations, agency relationships, and contract execution with precision and professionalism.
• Deliver market insights, competitive reviews, and training programs to upskill internal teams.

What You Need to Succeed:

• Proven experience in digital marketing, brand building, and integrated communications.
• Deep understanding of Paid, Owned, and Earned media—and how they work together.
• Expertise in SEM/SEO, content marketing, social media, mobile, influencer campaigns, and eCommerce.
• Strong grasp of ATL media (TV, Radio, Print, OOH) and digital platforms.
• Exceptional negotiation, analytical, and strategic thinking skills.
• Ability to analyze complex data streams and translate them into actionable insights.
• Strong stakeholder management and external media network.
• A proactive, collaborative mindset with a bias for action and innovation.
• High integrity, adaptability, and drive to make a measurable impact.

Preferred Experience:

• Background in media/digital agencies, advertiser media departments, or media research firms.
• Exposure to tech, telco, fintech, banking, or finance communications.
• Familiarity with regulatory environments is a plus.

Position: Media Lead

Location: Taguig – Hybrid (4 days onsite, 1 day WFH) Morning Shift

Salary: Open

Role Overview:

The Media Lead will oversee digital media planning, buying, and campaign execution for major retail clients. This role requires strategic vision, deep knowledge of digital platforms, and the ability to translate analytics into actionable strategies.

Key Responsibilities:

• Lead media planning and buying across Meta, TikTok, search, and other digital platforms.
• Develop and execute complex digital strategies aligned with business goals.
• Analyze campaign data and generate actionable insights for business growth.
• Collaborate with commercial, creative, and brand teams for alignment on campaigns.
• Lead alignment meetings with key stakeholders and brands to discuss strategy and performance.
• Manage seller center accounts and oversee ad operations in real time.
• Mentor and guide junior media team members.

Qualifications:

• 7+ years of experience in digital media planning, buying, and performance marketing.
• Strong understanding of digital advertising platforms and campaign optimization.
• TikTok Ads management experience is a plus.
• Analytical mindset with the ability to translate data into business strategies.
• Excellent cross-functional communication and stakeholder management skills.
• Experience with retail or handling brands preferred
• Proven track record managing high-impact campaigns with measurable results.

Job Type: Full-time

Application Question(s):

• How much is your current salary?
• How much is your expected salary?
• How long is your notice period?

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