Digital Marketing Specialist

1 week ago

Manila, Philippines NBeguill Consumer Goods Trading (Herbal Nation) Full time

Responsibilities

  • Manage and optimize product listings across Shopee, Lazada, TikTok Shop, and the company website—ensuring accuracy in pricing, stock levels, imagery, keywords/SEO, and overall presentation.
  • Coordinate timely product uploads and promotional campaigns based on the marketing calendar, including managing visual assets and updating content.
  • Join and maximize participation in platform-led campaigns and seasonal sales events to boost visibility and conversions.
  • Support in-platform advertising efforts (Shopee, Lazada, TikTok Shop), and assist in off-platform ads (Meta, Google Ads) through campaign setup, monitoring, and reporting.
  • Write and continuously refine product titles, descriptions, and creatives to improve discoverability, drive conversion, and uphold brand consistency.
  • Optimize shop performance across platforms through data-driven improvements, A/B testing, keyword ranking, and platform tools.
  • Monitor sales, traffic, and ad performance using analytics dashboards and spreadsheets; provide actionable insights and improvement plans.
  • Stay updated on e-commerce trends, algorithm updates, platform policies, and competitor activity to ensure best practices.
  • Recruit, onboard, and manage affiliate and influencer partners, ensuring they have timely access to tracking links, discount codes, and branded creatives.
  • Analyze affiliate performance, generate regular reports, and coordinate timely and accurate payouts.
  • Drive affiliate program growth by exploring new platforms, aligning launches with brand campaigns, and maintaining quality control across content.
  • Build strong working relationships with internal stakeholders (e.g., creatives, logistics, customer service) to ensure smooth campaign execution and alignment across departments.
Administrative Tasks
  • Organize and maintain marketing files, records, and reports.
  • Track marketing expenses and assist in budget management.
  • Process purchase requests, invoices, and other related documentation.
  • Handle email inquiries, calls, and coordination with internal teams and external parties.
Qualifications
  • Basic understanding of digital marketing concepts (SEO, PPC, email marketing, content marketing, etc.).
  • Familiarity with eCommerce platforms (e.g., Shopify, WooCommerce, Lazada, Shopee, etc.).
  • Experience or knowledge of social media platforms (Facebook, Instagram, TikTok, etc.).
  • Basic understanding of Google tools : Analytics, Search Console, Google Ads.
  • Basic knowledge of email marketing tools (e.g., Mailchimp, Klaviyo).
  • Understanding of graphic design tools (e.g., Canva, Photoshop) is a plus.
  • Knowledge of product listing, optimization, and online sales funnel is preferred.
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