Events and Marketing Manager

1 week ago

Rizal, Philippines Emerald Garment Manufacturing Corporation Full time

We are seeking a driven and creative Events and Marketing Manager to lead off-site sales events and brand activations — including flash sales, mall installations, pop-up shops, and similar high-visibility initiatives. You’ll also help shape and execute comparable marketing efforts across other brands under our umbrella, ensuring unified growth and visibility.

Key Responsibilities:
  • Plan and manage flash sales, pop-up activations, and mobile retail experiences in high-traffic areas like malls, plazas, and events
  • Coordinate venue partnerships, permits, logistics, merchandising, staffing, and on-site branding
  • Create and execute marketing campaigns that generate hype around each event, including social media, influencer outreach, SMS, and email
  • Track KPIs (footfall, conversions, engagement, ROI) and refine strategies for future events
  • Collaborate with cross-functional teams (sales, design, operations) to deliver seamless experiences
  • Support and replicate successful event models for other brands in the group, ensuring consistent execution across all consumer-facing initiatives
  • Stay updated on competitive brand activity and trending experiential marketing tactics
Qualifications:
  • Graduate of Marketing, Business Administration, or any related field.
  • 3–5 years of experience in event marketing, retail activations, or experiential brand promotions, with more than 5 years in Managerial role.
  • Proven success with off-site sales activations, pop-ups, or mall events
  • Ability to manage multiple events and timelines across different brands or product lines
  • Excellent project management, vendor coordination, and budget-handling skills
  • Willingness to travel regionally for events (including weekends or evenings as needed)
  • Background in fashion, beauty, or lifestyle marketing is preferred
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