Marketing Manager
18 hours ago
Overview
Global University Systems (GUS) is focused on becoming one of the world’s most dynamic, inclusive, and diverse education organisations. GUS is an international network of higher education institutions, brought together by a shared passion for accessible, industry-relevant qualifications. GUS delivers a wide variety of programmes, including bachelor’s degree programmes, master’s degree programmes, professional training, English Language training, and corporate & executive education. When someone chooses to study at one of our institutions– whether on campus in Europe, North America, or even in their own home – they’re joining a network of 80,000 students worldwide.
PositionAs Marketing Manager, you are an omnichannel marcomms expert and will be part of an entrepreneurial team. You will plan and support the execution of Marketing’s large-scale integrated campaigns to generate demand and drive pipeline growth. You will work with international and brand marketing teams, to fuel the explosive growth of institutions in North America.
Responsibilities- Drive lead demand generation activities such as events, online campaigns, webinars, direct marketing, social, collateral and advocacy program to meet targets
- Deliver a broad range of customer focused deliverables to support marketing and sales organisations
- Work closely with regional sales teams to identify customers for reference activities (case studies, speaking opportunities, press activities, etc.)
- Attend events and trainings to stay abreast of the latest developments
- Educate external customers on the value of the program and internal customers on how to support their customers with co-marketing activities
- Contribute creative ideas to crack the market and find new opportunities through innovation
- Plan and launch partnership marketing campaigns tailored for each partner, based on the partner’s objectives
- Create positive partner experiences that drive excitement, alignment, and growth
- Track campaign performance and optimize to meet goals
- Produce reports with strategic analysis and insight on campaign delivery and management
- Bachelor's degree or higher in Marketing, Journalism, Communications, or a similar field
- Experience in International Student Recruitment/Education sector
- Strong English speaking and writing skills
- Excellent organisational skills and ability to manage multiple concurrent activities and campaigns in a dynamic environment
- Excellent presentation skills to present ideas clearly
- Strong influencing and negotiating skills
- Professional and upbeat demeanour with the ability to interact effectively with customers and internal teams
- Excellent problem-solving skills with strong business judgment
- Proven ability to work effectively with cross-functional teams
- Ability to deliver quality outputs under tight deadlines in a fast-paced setting
- Exceptional communication skills and ability to interface with all levels of management to influence outcomes
Please note this position is only available on our Consultancy agreement.
GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Senior/Employment/Industry Details- Seniority level: Associate
- Employment type: Contract
- Job function: Marketing and Art/Creative
- Industries: Higher Education and Education
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