Manager, Catalogue Marketing

The Manager, Catalogue Marketing & Synch is responsible for developing and executing strategic marketing initiatives to revitalize and monetize the recorded music catalogue (42 months or older songs) across Sony Music international artists from owned labels such as Columbia, RCA, Epic, Arista, Legacy, Masterworks, and other regional Sony-owned labels. In parallel, the role manages inbound synch licensing requests, which are often catalogue songs, ensuring timely and accurate processing while coordinating with rights holders and internal stakeholders. This cross-functional position requires creativity, commercial acumen, an analytical mindset, and a solid understanding of rights and licensing. What you do Develop and implement localized marketing campaigns to drive catalogue streaming and sales across DSPs. Identify priority catalogue opportunities by analyzing streaming data, cultural trends, anniversaries, or seasonal moments. Collaborate with global teams, artists, DSP manager, digital analyst, local media/creators, and ad agencies to create engaging content around catalogue songs. Synch Licensing & Creative Pitching Manage the end-to-end process of inbound synch requests, including music identification, rights availability checks, and internal approvals. Collaborate with legal, royalties, and rights teams to ensure accurate clearance and timely delivery of assets. Negotiate terms and usage rights, ensuring proper licensing, compliance, and documentation. Cross-functional & Operational Support Support forecasting, reporting, and campaign wrap-ups for both catalogue marketing and synch activities. Serve as a point of coordination between international teams, local stakeholders, and third-party partners. Ensure smooth communication flow and documentation across functions for all catalogue and synch-related projects. Who you are Technical Skills: Digital Platform Fluency: Familiar with DSP ecosystems, editorial environments, and how catalogue content is surfaced and promoted across platforms like Melon, Genie Music, Spotify, YouTube, Instagram, and TikTok. Data-Informed Marketing: Comfortable interpreting data like streaming trends and audiences to uncover momentum, inform campaign decisions, and identify catalogue tracks with growth opportunities. Campaign Execution: Experience in planning and executing data-driven marketing campaigns across DSPs and social platforms, with a focus on stream growth and other measurable impact like chart performance. Music Rights Literacy: Understanding of master and publishing rights, usage types (e.g. synch, promotional, commercial), and rights clearance workflows. Able to coordinate with legal and rights teams to ensure compliant licensing processes. Project Coordination: Strong organizational skills to manage multiple timelines, from campaign rollouts to synch clearance steps, with accuracy and responsiveness. Soft Skills: Communication: Able to articulate ideas clearly in writing and speech, adapting the message to different audiences. Collaboration: Willingness to work with others, share information, and learn and grow as a team. Agility: Ability to respond quickly to changes and adapt with a flexible mindset. Creativity: Ability to generate new ideas and execute marketing plans across multiple media and platforms. Problem Solving: Resourceful and proactive in finding solutions and overcoming obstacles. Cultural awareness: Understanding popular culture and how it influences behaviours in different teams and countries. Compliance: Ability to make equitable and ethical decisions that positively impact teams, partners, and communities. Experience: 8+ years of experience in relevant music industry and/or synch licensing experiences Other: Excellent spoken and written in both Korean & English What we give you You join a vibrant global community with the opportunity to channel your passion every day A modern office environment designed for you, empowering you to bring your best Investment in your professional growth and development enabling you to thrive in our vibrant community The space to accelerate progress, positively disrupt and create what happens next We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives Equal Opportunities Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to merit, qualifications, competence and talent, without regard to sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability. Privacy: Please read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information. #J-18808-Ljbffr