Senior Product Manager, Website Optimization

4 weeks ago

General Trias, Philippines Upgrade, Inc. Full time

Senior Product Manager, Website Optimization & Marketing Technology

Upgrade helps customers move in the right direction with affordable and responsible financial products. Since 2017, we’ve helped over 7 million customers access over $40 billion in consumer credit. With a relentless focus on improving our customers' financial well-being, we build products that put more money in their pocket and support their journey toward a better financial future. We’re backed by some of the most prominent technology investors and were most recently valued at $6.3B.

We’re consistently recognized for our collaborative and inclusive culture. Most recently, we were named one of the World’s Top Fintech Companies by CNBC, Best Places to Work by Built In, Best Places to Work by the San Francisco Business Times, America’s Greatest Workplaces by Newsweek, Best Startup Employer by Forbes, and Healthiest Employers by Phoenix Business Journal.

We’re looking for new team members who get excited about designing and delivering new and better products. Come join us and help build a better financial future for millions of people.

About the Role:

In this role, you will lead the implementation of the roadmap for upgrade.com and our marketing technology ecosystem. You'll drive user acquisition, conversion, and compliance while establishing baseline metrics and growing from there. This role will be based in our San Francisco or Wilmington, DE office in a hybrid capacity three times per week.

What You'll Do:

  • Partner with marketing to define the vision and roadmap for upgrade.com to meet business and marketing goals with a focus on CMS, performance, SEO, gen AI search, and user experience optimization and expansion
  • Drive enhancements and scale A/B testing programs to boost conversion from site visits to application creation
  • Lead deployment and integration of marketing tools (CMS, A/B testing platforms, personalization engines) empowering the marketing team to launch campaigns and iterate quickly while ensuring scalability, compliance, and data accuracy
  • Establish baseline KPIs and drive systematic improvements in site performance, conversion rates, lead quality, and SEO rankings
  • Ensure compliance with financial services regulations (CCPA, fair lending, accessibility standards)
  • Partner with Marketing, Design, Engineering, Compliance, Legal, and third-party

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