Brand Marketing Manager

3 days ago

Makati, Philippines PhilSearch Consulting Inc. Full time

Responsibilities

  1. Brand Leadership: Partner with the Customer Marketing Manager to develop and implement robust trade and brand strategies that align with Ajinomoto’s vision of improving lives through better food choices.
  2. Brand Leadership (continued): Ensure new product launches and core brand messages reflect cluster and regional objectives, catering to both consumer preferences and market trends.
  3. Customer Engagement and Brand Representation: Lead the development and presentation of brand strategies to key customers, fostering strong partnerships through impactful product launches and marketing initiatives.
  4. Customer Engagement and Brand Representation (continued): Represent Ajinomoto during major customer meetings, such as "Ajinomoto Brand Days," to secure alignment on strategy and execution, conducted at least twice annually.
  5. Business Planning and Pricing: Provide strategic direction in the annual business planning process for key partners.
  6. Business Planning and Pricing (continued): Collaborate with Sales to develop and execute pricing and promotional strategies that align with Ajinomoto’s value proposition and competitive positioning.
  7. E-Commerce Development: Contribute to the development of a robust e-commerce strategy, focusing on digital-first initiatives to enhance Ajinomoto’s online presence and sales.
  8. E-Commerce Development (continued): Work closely with digital marketing teams to ensure seamless brand representation across all e commerce platforms.
  9. Special Projects and Packs: Oversee special pack initiatives, such as promotional bundles or exclusive offerings, ensuring alignment with Ajinomoto’s brand guidelines and business goals.
  10. Retail Excellence: Drive in-store excellence by coordinating with Category Management, Shopper Marketing, and Sales teams to ensure optimal product distribution and compelling point-of-sale displays.
  11. Promotional Development: Collaborate with the Customer Marketing Manager and Finance teams to design, execute, and evaluate promotional activities that reinforce Ajinomoto’s brand equity and adhere to promotional guidelines.
  12. Performance Tracking: Monitor key performance indicators for the category, including product distribution, competitive activities, and inventory levels.
  13. Performance Tracking (continued): Provide actionable insights and recommendations for continuous improvement based on market trends and data analysis.
  14. Budget Management: Manage and optimise the local brand marketing budget, ensuring strategic allocation of resources for maximum return on investment (ROI).
  15. Media Management: Oversee the local media plan in collaboration with the Regional team, refining strategies and making adjustments based on campaign performance and market feedback.
Qualifications
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 5+ years of experience in brand management, preferably in the FMCG or food industry.
  • Proven ability to develop and execute integrated marketing campaigns.
  • Strong analytical skills with the ability to translate data into actionable strategies.
  • Experience in e-commerce and digital marketing initiatives.
  • Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
  • Budget management experience and a strong focus on ROI-driven strategies.
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