
Marketing Manager
3 weeks ago
Responsibilities
- Develop and implement marketing strategies to increase visibility and sales of the company’s real estate projects (residential, commercial, or mixed-use).
- Conduct market research to identify trends, target demographics, and competitive landscapes to inform marketing efforts.
- Collaborate with senior management to align marketing strategies with overall business goals.
- Develop and maintain the company’s brand identity, ensuring consistency in messaging, tone, and visual elements across all marketing materials and platforms.
- Create branded content, including brochures, signage, and presentations, that accurately represents the company’s properties and values.
- Position the brand effectively to appeal to target audiences in the competitive real estate market.
- Plan and execute advertising campaigns, including print ads, digital banners, billboards, and radio/TV ads, to promote properties and brand awareness.
- Organize promotional events and property showcases, such as open houses, virtual tours, or client appreciation events.
- Build and manage relationships with media outlets, real estate portals, and advertising agencies.
- Monitor competitor activities and industry trends to identify new opportunities for growth and differentiation.
- Conduct customer surveys, focus groups, and feedback analysis to understand client needs and preferences, adapting marketing strategies accordingly.
- Analyze campaign performance metrics and ROI, making data-driven decisions to optimize marketing efforts.
- Job Title: Marketing Manager
- Educational Qualifications: Bachelor\u2019s degree in Marketing, Business, or related field.
- Experience Level: 3-5 years of experience in sales and marketing.
- Skills and Competencies: Proficient in branding, editing, publishing, multimedia, social media, and digital marketing. Strong relationship-building and networking abilities.
- Responsibilities and Duties: Develop and implement marketing campaigns, conduct market research, manage customer relationships, and prepare performance reports.
- Working Conditions: Primarily in an office setting, may require occasional travel for client meetings.
- Qualities and Traits: Excellent verbal communication, analytical thinking, detail-oriented, and results-driven.
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