SEO Specialist

6 days ago

Taguig, Philippines Betrnk Tours Inc. Full time

Key Responsibilities Develop and implement a comprehensive SEO strategy focused on travel, couponing, and tourism keywords. Conduct keyword and entity research to identify high-potential topics aligned with audience intent. Perform competitor analysis (both local and international) to identify ranking opportunities. On-Page SEO Optimize website structure, meta tags, headers, schema markup, and internal linking. Review and update existing content to align with SEO and user intent. Coordinate with content writers to ensure SEO-friendly content creation (blogs, landing pages, travel guides). Off-Page SEO Build and implement effective backlink strategies through partnerships, guest posts, and outreach. Manage link-building initiatives to improve domain authority and referral traffic. Conduct backlink audits to remove toxic links and maintain a healthy link profile. Analytics & Reporting Monitor and analyze website performance using Google Analytics, Google Search Console, SEMrush, and Ahrefs. Provide monthly reports highlighting insights, keyword rankings, and recommended actions. Identify trends, issues, and areas of improvement through data analysis. Work closely with the IT/development team to resolve technical SEO issues (crawlability, site speed, indexing). Collaborate with the content and design teams to enhance SEO impact and user experience. Assist in social media optimization to support overall digital visibility. Qualifications 3–5 years of experience in on-page, off-page, and technical SEO. Proven track record of improving organic search rankings and traffic. Proficiency in WordPress, including plugins and technical optimization. Strong knowledge of HTML elements, structured data, and schema markup. Hands‑on experience with SEMRush, Ahrefs, Screaming Frog, SurferSEO, or Moz. Familiarity with Google Analytics, Search Console, and Looker Studio for reporting. Excellent analytical, organizational, and communication skills. Ability to deliver actionable insights and collaborate across teams. Preferred Skills Understanding of AEO (Answer Engine Optimization) and zero‑click search optimization. Familiarity with multilingual SEO strategies (especially for Korean/Japanese markets). Basic knowledge of PPC or Google Ads campaigns. Performance Indicators Growth in organic search traffic. Improvement in keyword rankings for target topics (e.g., "couponing in the Philippines"). Increase in backlink quality and domain authority. Measurable rise in engagement and conversion rates from organic channels. Your Application Your application will include the following questions: What’s your expected monthly basic salary? Which of the following types of qualifications do you have? How many years’ experience do you have as a Search Engine Optimisation Specialist? Do you have experience with Search Engine Optimisation (SEO)? #J-18808-Ljbffr

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