Social Media Manager

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Job Description

Medical Reimbursement

Employee Recognition and Rewards

Performance Bonus, Anniversary Gifts, Annual Appraisal, Holiday Gifts, Incentives

Government Mandated Benefits Others

Company Social Events

Bereavement Leave, Sick Leave, Special Leave for Women, Vacation Leave, Wedding Leave

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• Content Creation and Strategy Development
• Develop and execute a comprehensive social media strategy tailored to the online casino brand, ensuring alignment with business goals.
• Create engaging, creative, and shareable content for various platforms (Facebook, Instagram, Twitter, TikTok, YouTube, etc.).
• Write and design posts, infographics, and videos to promote new games, promotions, or events.
• Maintain a consistent voice, tone, and messaging across all platforms that aligns with the brand's identity.
• Community Management and Engagement
• Manage and respond to customer inquiries, feedback, and comments on all social media platforms, ensuring prompt and professional communication.
• Monitor discussions on social platforms and foster positive interactions with the online community.
• Engage with followers by initiating conversations, polls, contests, and challenges to build brand loyalty and grow the community.
• Social Media Advertising and Campaigns
• Plan and implement paid social media campaigns (e.g., Facebook Ads, Instagram Ads, Google Ads, etc.) to drive traffic, sign-ups, and engagement.
• Monitor, optimize, and report on the performance of paid campaigns.
• Create targeted promotions and ads for new users, VIP players, or seasonal campaigns.
• Analytics and Reporting
• Track and analyze social media metrics (e.g., engagement rates, click-through rates, conversion rates) to assess the performance of posts and campaigns.
• Provide monthly performance reports with actionable insights and recommendations for strategy improvement.
• Use tools such as Google Analytics, Hootsuite, or Sprout Social to monitor and evaluate campaign performance.
• Brand Monitoring and Trend Analysis
• Keep up with industry trends, competitors, and the latest social media developments to ensure the brand stays relevant.
• Track trends in the online gaming and casino industry, and apply them to content creation and marketing strategies.
• Conduct research on audience interests, behavior, and demographics to tailor content.
• Collaborations and Influencer Partnerships
• Develop partnerships with influencers, affiliates, and brand ambassadors to enhance brand awareness.
• Manage influencer relationships and collaborate on creating co-branded content and promotions.
• Monitor and report on influencer campaigns' success and ROI.
• Regulatory Compliance
• Ensure all social media content and campaigns adhere to legal and regulatory guidelines in the online gambling and casino industry.
• Stay updated on changes to advertising rules and policies in various regions or countries, ensuring compliance at all times.
• Event Promotion
• Promote live events, tournaments, and exclusive bonuses or offers on social media channels.
• Create excitement and anticipation for new game launches, VIP events, or special giveaways.
• Collaboration with Other Teams
• Work closely with marketing, design, and customer service teams to align social media strategies with broader marketing efforts.
• Collaborate with the creative team to ensure high-quality, on-brand content.
• Proven experience as a Social Media Manager or similar role in the online gaming or entertainment industry.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent communication skills (both written and verbal).
• Ability to create compelling and engaging content.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, etc.).
• Knowledge of online casino games and the gaming industry.
• Creative and strategic thinking.
• Strong analytical skills and experience with social media analytics tools.
• Familiarity with digital advertising platforms (Facebook Ads, Google Ads, etc.).

Marketing Project Management Time Management Social Media Collaboration Presentation SEO Team Management Canva Business Development

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Catherine Ege

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