Senior Digital Marketing Analyst

2 weeks ago

Pasay, Philippines Emapta Global Full time

Overview Power Digital Insights, Drive Smarter Campaigns. Turn complex data into actionable strategies that shape global marketing success. This is an international opportunity to advance your digital marketing career with exposure to global teams, while building your career in the telecommunications industry. Job Description As a Senior Digital Marketing Analyst , you will manage the full digital analytics stack, from GA4 and GTM to Adobe Analytics. You will support marketing teams with performance insights, data governance, and experimentation frameworks that drive smarter campaigns and stronger business impact. Job Overview Employment type: Full-time Work setup: Permanent WFH Responsibilities Build and manage the digital analytics stack (GA4, GTM, Adobe Analytics, tagging, and reporting). Own end-to-end tagging architecture: events, parameters, triggers, conversions, and custom dimensions. Support and maintain analytics dashboards for self-service reporting. Query Customer Data Warehouse using SQL and integrate with CRM and revenue data. Define data governance and documentation to ensure analytics consistency. Partner with tech teams for data layer validation and migration support. Assist with A/B testing and campaign experiments, delivering insights and recommendations. Collaborate with marketing and product teams to support campaign planning with data insights. Ensure marketing data quality and consistency across platforms. The Qualifications We Seek Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field. 3-5 years of hands-on experience in digital marketing, web analytics, or marketing performance reporting . Strong expertise in Google Tag Manager (setup, configuration, and troubleshooting) is required . High proficiency in Google Analytics (GA4) and related tracking implementations (Adobe Analytics experience also valued). Working knowledge of SQL and familiarity with BI/reporting tools such as Power BI, Tableau, or Looker Studio . Solid analytical and problem-solving skills with strong attention to detail. Ability to translate complex data into actionable insights and communicate effectively with stakeholders. Understanding of SEO/SEM, paid social , and digital campaign performance metrics is an advantage. Familiarity with A/B testing , conversion tracking , and experimentation frameworks preferred. About the Client Our client is a leading telecommunications provider specializing in broadband, fiber, and network solutions across multiple regions. They are committed to delivering reliable connectivity and innovative technology, empowering businesses and communities with high-performance digital infrastructure. They combine telecom services and analytics to enhance global communication and customer experiences. About Emapta Philippines Join a team that values camaraderie, excellence, and growth. Emapta offers stability and exciting career opportunities with international clients and a collaborative culture. We empower your success with opportunities for personal and professional development in an inclusive environment. #J-18808-Ljbffr

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