Senior Marketing Manager

Role Summary We are seeking a strategic and commercially driven Senior Marketing Manager to lead the full spectrum of marketing for Red Planet Hotels. This is a senior-level position focused not just on execution, but on designing and owning a long-term marketing vision that aligns with Red Planet’s growth, revenue, and brand strategies. You will be responsible for crafting and driving the strategic marketing roadmap , encompassing brand direction, multi-channel campaign strategy, and the integration of data-backed insights to drive customer acquisition, direct bookings, and brand loyalty. This role requires a strong leader who understands the intersection between marketing, business performance, and customer behavior . Key Responsibilities Strategic Leadership Own and define the marketing vision and roadmap aligned with Red Planet’s 3–5 year commercial and expansion strategy. Lead market positioning, competitive analysis, and customer segmentation to identify growth opportunities in both existing and new markets. Act as the marketing thought partner to the C-suite, providing input on business strategy, digital transformation, and market expansion. Integrated Marketing Strategy Architect a holistic marketing strategy across brand, digital, content, CRM, traditional, and partner marketing. Translate commercial goals (e.g., occupancy, ADR, RevPAR, loyalty) into integrated campaigns that generate measurable business results. Lead brand storytelling and value proposition evolution to deepen market relevance and customer trust. Data-Driven Decision-Making Champion a performance marketing culture that leverages data, analytics, and A/B testing to continuously optimize efforts. Work closely with BI, revenue management, and digital teams to ensure marketing strategies are grounded in data and customer insights. Digital Marketing Excellence Oversee advanced digital strategies with a strong focus on SEO, content performance, paid media, website optimization , and conversion rate improvement. Drive direct channel (website/app) growth to reduce OTA dependency and increase booking profitability. Cross-Functional Influence Collaborate with key departments (Revenue, IT, HR, Operations) to align marketing efforts with overall business direction and operational capabilities. Support strategic initiatives such as hotel openings, rebranding, new product offerings, and loyalty program development. Brand Architecture and Governance Strengthen brand consistency across all consumer touchpoints, internal communications, and external partnerships. Manage creative direction, tone of voice, and the customer experience from awareness to loyalty. Key Qualifications Bachelor’s degree in Marketing, Business Strategy, Communications, or related fields; MBA or master’s preferred. 8+ years of marketing experience with at least 4 years in a strategic or senior leadership capacity . Demonstrated success leading integrated marketing strategies that impact business KPIs. Advanced knowledge of both traditional and digital marketing , with deep expertise in SEO , analytics, and digital acquisition. Proven experience working in or with hospitality, travel, e-commerce, or multi-site consumer brands . Strategic thinker with a strong commercial mindset and ability to translate business needs into marketing outcomes. Excellent communication, leadership, and cross-functional collaboration skills. What Success Looks Like A unified, high-performing marketing strategy aligned with the company’s growth targets. Increased brand equity and unaided awareness across key markets. Growth in direct bookings and customer lifetime value. A well-integrated marketing team functioning as a strategic pillar of the organization. #J-18808-Ljbffr