Customer Engagement Officer | SB Finance

Executes customer engagement initiatives following the set strategy and monitors customer segmentation, measurement, puts together the calendar of consumer engagements in both digital and on-ground efforts. PRINCIPAL DUTIES & RESPONSIBILITIES Planning and executing tactical and consumer engagement programs that drive financial improvement and downstream impact across the entire P&S ecosystem Assist in achieving turn-ins and growth targets with a competitive digital P&S portfolio Overall project coordination across the business – all applicable support groups, product, and sales teams Utilize campaign management platform for direct and targeted communication efforts to support the business with acquisition and conversion that will translate into sales volume Analyze campaigns through a marketing funnel by measuring open rate/click-through-rate down to conversion date of turn-ins and bookings. Provide insights and recommendations to BU stakeholders and ensure that all programs being implemented are aligned with the goal of the business Assist with other initiatives of the company like internal and external events, sponsorships, Ad Hoc, etc. JOB QUALIFICATIONS At least 3 years of experience in performance digital marketing and branding An experienced team player capable of influencing and inspiring cross-functional teams to challenge the norm and deliver innovative solutions against a stretched vision and targets Familiar with lifecycle, CRM and/or Engagement/Loyalty Marketing organisations at CE or other top tier customer focused brands Familiar with online marketing across email, social, notifications and other digital revenues. Naturally data driven to quickly cut through data and identify impactful opportunities and simple solutions to increase revenues and margins and with an entrepreneurial mind-set to plan and run A/B tests, analyse data and provide metric driven approaches to improve customer experience. Experience building Brand, Engagement O&R or Loyalty Marketing programs. An excellent collaborator who is comfortable taking accountability for making decisions and working in a cross functional team in an agile way. Proven record of enhancing old and/or developing new products and channels to significantly increase revenue. Experience of working in virtual teams and engaging with subject matter experts spanning more than one country. Experience of managing a budget. Proficient in MS Office Programs Excellent communication and presentation skills in English Good in people and stakeholder management About SB Finance A young, rapidly growing financial institution with an unwavering drive to empower more and more Filipinos – for both those that we serve and those who are part of our diverse and dynamic team. SB Finance Corporation is a partnership between the Philippines’ Security Bank Corporation and Thailand’s Bank of Ayudhya (Krungsri). This partnership is a result of Security Bank and MUFG’s goal to expand global partnerships while growing local talent and expertise. Backed by two financial giants in the Asian region with more than 100 years of financial excellence, we provide top-notch financial products and services that are tailor-made for the needs of the Philippine market. We are engaged in the business of extending credit facilities and financing services for the betterment of the different communities we serve. Our relentless pursuit is to empower Filipinos through our growing menu of loan products – multi-purpose cash loan through Personal Loan, OR/CR for cash through Car4Cash, brand new or pre-owned motorcycle financing through MotorsikLOAN, and a digital salary advance facility through eSALAD. Be part of the SB Finance team and become an ‘SBFF’ who enables ordinary Filipinos and small business owners to reach their life's milestones as you enjoy a fun, meaningful career regardless of your role in the company. A better life for everyone? Dito, pwede. #J-18808-Ljbffr