Brand Manager

4 weeks ago

Parañaque, Philippines Lamoiyan Corporation Full time

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Job Description Employee Recognition and Rewards Government Mandated Benefits Insurance Health & Wellness Others

Company Car

Employee Discount, Parking Space, Retirement Plan

Maternity & Paternity Leave, Sick Leave, Solo Parent Leave, Special Leave for Women, Vacation Leave

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GENERAL FUNCTION

  • Provides administrative as well as technical assistance to the COO/Marketing Head assigned brands’ marketing activities.
  • Assists in the formulation of marketing plans and budgets and coordinates their actual implementation.
  • Analyzes brand performances based on a set criteria through regular monitoring of sales and financial reports, market research and field observation.
  • Submits reports and recommendations thereto to the Marketing Head.

DUTIES AND RESPONSIBILITIES

  • Assists/initiates in the preparation and formulation of marketing plans, sales forecasts, and budgets of assigned brands.
  • Coordinates the implementation of brand development, advertising, and promotional activities with concerned parties such as research and development, manufacturing, sales, advertising, and merchandising agencies.
  • Monitors the progress and results of marketing activities and/or projects and submits periodic reports and recommendations to management.
  • Assists/initiates in the preparation of the monthly brand management report and project status report.
  • Maintains and updates historical records on information pertaining to product and packaging development, pricing, promotions and advertising activities, and distribution achievement of assigned brands.
  • Conducts periodic field work and trade checks in coordination with the field Sales force to secure first-hand feedback on the brand program implementation, pricing, competitive activities, distribution, and merchandising levels.
  • Keeps record and monitors all related Advertising and Promotions expenses in coordination with Finance to ensure that expenditures are within the planned budgets. Reports variances to the Marketing Head.
  • Assists/initiates activities related to product and packaging conceptualization and development, and constantly seeks to recommend improvements thereto.
  • Regularly evaluates product costs and pricing and takes proper action to ensure that the pricing strategy of each brand relative to market demand and competition is upheld in accordance to the overall marketing plan.
  • Assists/initiates in the formulation and preparation of the annual and monthly volume sales forecasts for each SKU of his/her assigned brands in coordination with Sales and Manufacturing to ensure adequate supply levels to meet consumer demand.
  • Periodically checks and monitors adherence to the Retail/Merchandising standards for each of his/her assigned brands in terms of in-store shelving, location, shelf management, facings, and use of merchandising collaterals.
  • Coordinates the conduct of market research activities as directed by the Marketing Head in order to effectively profile the consumer, assess the market, brand usage, image, and price elasticity.
  • Analyzes market research findings and submits a recommended action plan to management.
  • Graduate of BS Marketing/Related course
  • 3-5 years Brand management Work experience
  • Preferably worked in an FMCG company
  • Willing to work Onsite in Paranaque City
  • Excellent Communication, Project Management, Leadership skills
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