Marketing Strategy Officer

2 weeks ago

Taguig, Philippines Global-Link MP Full time

Direct message the job poster from Global-Link MP Global-Link MP Events International, Inc. is an events and marketing agency since 2002. We are a subsidiary of MP International Pte. Ltd., one of the top event organizers in Singapore, and part of the Pico Group, an award-winning brand activation agency operating in 41 cities worldwide. Here at Global-Link, we organize the leading industry exhibitions, conferences, and unique projects for corporations and associations with a significant goal to achieve in the Philippines. Our team is passionate about creating memorable events that leave a lasting impact on attendees and key audiences. We are looking for a talented and innovative Marketing Strategy Officer to join our Marketing and Strategy Team: Key Responsibilities Develop comprehensive marketing plans that maximize event exposure, engagement, and attendance. Identify target audiences and produce captivating promotional content and messaging strategy. Collaborate closely with our talented artist team to create visually captivating and on‑brand promotional materials. Communicate effectively with teams and drive key KPIs for the trade events. Understand the branding of each event to oversee the entire marketing process from strategy development to flawless execution. Benchmark and augment global MICE industry technologies and trends. Provide clear creative direction to ensure all promotional materials are visually appealing, consistent, and aligned with the event's messaging and positioning. Develop and implement strategic social media campaigns that maximize reach, boost audience engagement, and drive event awareness and registrations. Identify opportunities and social media trends for content optimization and audience growth, and adapt strategies accordingly. Gain strong relationships with associations, media partners, and other local and international organizations. Preferred Qualifications A bachelor's or master's degree related to Communication Arts / Marketing / Business / Fashion from a prominent university Proficient in copywriting and creative conceptualization Experience in brand management and social media marketing Health card is included Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Events Services #J-18808-Ljbffr

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