ASEAN Marketing Manager

2 weeks ago

Taguig, Philippines bioMérieux Full time

ASEAN Marketing Manager (Immunoassay) Position Summary: The ASEAN Marketing Manager for Immunoassay will lead the development and execution of marketing strategies to drive growth and market penetration across the ASEAN region. This role collaborates closely with sales, medical affairs, and corporate teams to align on strategic priorities and achieve business objectives. Key Responsibilities Develop and implement regional marketing strategies (brand plan) for Immunoassay solutions, aligning with the company’s growth ambitions. Drive the development and consolidation of market data, including customer insights, competitive dynamics, and regulatory trends, to inform marketing strategy. Contribute regional and local insights to global marketing strategies and transversal initiatives. Develop and implement marketing plans aligned with global strategies to support product launches and business growth. Lead the development of immunoassay marketing materials and campaigns that resonate with regional audiences while maintaining brand integrity. Lead the preparation of regional input for budgets, strategic plans, and commercial kick‑off meetings. Ensure sales teams are equipped with tools and resources to promote the value proposition of Immunoassay solutions. Collaborate with sales management to provide relevant support, training, and messaging to improve market penetration. Develop and mentor local country marketing teams to ensure alignment with strategic priorities and commercial goals. Ensure successful product and service launches in the ASEAN region by coordinating closely with cross‑functional teams and developing go‑out‑of‑market strategies. Align and maintain communication with global, regional, and local marketing teams to ensure cohesive execution. Develop and expand networks of Key Opinion Leaders to support product positioning and value communication. Track, analyze, and report performance against KPIs, including commercial budget, customer satisfaction, and CRM adoption. Track and analyze the effectiveness of campaigns, adjusting strategies based on performance data to optimize results. Act as a liaison between clusters, global marketing and local sales teams. Qualifications Education and Experience Bachelor’s degree in Life Sciences or Marketing. At least 6 years of marketing experience, including team leadership, preferably in the healthcare or life sciences sector. Skills and Competencies Proven ability to lead and influence cross‑functional teams in a multicultural environment. Strong analytical skills to turn complexity into actionable strategies. Excellent communication, presentation, and motivational skills. Demonstrated ability to prioritize, decide, and execute in a fast‑paced, dynamic environment. Strong business acumen, professional integrity, and adherence to ethical standards. Personal Attributes Results‑driven, with a strong focus on achieving business goals. Innovative and proactive, with a passion for staying ahead of industry trends. Adaptable, resilient, and culturally sensitive in a diverse region. Languages Fluent in English; proficiency in local ASEAN languages is an advantage. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales #J-18808-Ljbffr

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