Digital Marketing
3 weeks ago
Digital Marketing Specialist
Location: Alabang Office in the Philippines
Job Description
We are seeking a performance-oriented professional to manage and optimize digital advertising campaigns across various platforms.
Key Responsibilities
- Develop and manage paid advertising campaigns
- Build and optimize funnels and landing pages
- Track, analyze, and report KPIs (CTR, CPA, ROAS, and conversion rates)
- Conduct A/B testing for ads, creatives, and pages
- Collaborate with the creative team
- Utilize AI tools to enhance campaign performance
Qualifications
- Willing to work on-site (BGC, Taguig)
- 3+ years of experience managing paid media campaigns, especially large-scale ones
- 2+ years in a senior or leadership digital marketing role
- Skilled in digital marketing funnels, conversion rate optimization (CRO), and A/B testing
- Experience with AI-driven ad platforms, automation, or analytic tools
- Proficient in Google Analytics, Google Tag Manager, Hotjar, or similar tools
- Strong communication and collaboration skills
Preferred
- Knowledge of SEO principles
- Experience with e-commerce or lead generation campaigns
- With relevant certifications (Google Analytics, Google Ads, Meta Blueprint, etc.)
Benefits
- Government-mandated benefits
- Overtime pay & holiday pay
- Health insurance
- Opportunity for regularization
Work Schedule: Monday-Friday, 8:00 AM-5:00 PM
SALARY: 35,000-40,000
Location: BGC, Taguig
Job Types: Full-time, Permanent
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