Digital Ads And Cro Specialist

Overview

Digital Ads & CRO Specialist — Conversion Optimization roles in the Philippines. Posted today. This description consolidates multiple postings from a digital marketing / CRO focus, with responsibilities across digital advertising, analytics, and optimization, and includes examples of roles in CRO, digital marketing, and e-commerce.

Training Resources Group is a group of 3 B2B companies and 6 brands that develop and provide Vocational Education & Training (VET) learning resources to the Australian VET sector. As the market leader in providing these resources in Australia, we focus on creating an exceptional experience for our clients through high quality products, exceptional customer service & support.

We are looking for a performance-focused Digital Ads & CRO Specialist to manage paid advertising campaigns and drive continuous conversion optimisation across our websites and landing pages. You will also support the broader marketing team through data analysis and actionable insights across channels. You will be responsible for managing Google and Microsoft Ads, improving website and landing page conversions through testing, and building dashboards and reports that drive decisions across the team.

• Digital Advertising
• Plan, build, and manage ad campaigns on Google and Microsoft Ads
• Conduct targeting, keyword research, bidding, and audience segmentation
• Write and test ad copy; brief creatives to designers
• Monitor and optimise campaigns for CTR, CPA, CPL, and ROAS
• Report weekly performance metrics and suggest improvements
• Stay updated on platform changes and advertising trends
• Track and improve landing page and funnel conversion performance
• Identify friction points using tools like GA4, VWO, or Microsoft Clarity
• Plan and run A/B tests on landing pages, CTAs, forms, and layouts
• Collaborate with Web Dev and UX teams on implementation
• Document results and present actionable insights

• Analytics & Marketing Insights
• Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics
• Analyse trends across ads, email, SEO, and social campaigns
• Investigate performance drops or anomalies and surface insights
• Work with CRM/Data teams to track lead sources and quality
• Recommend tracking improvements in GA4, UTM usage, and event tagging
• Monitor competitor advertising trends, offers, keywords, and creative
• Share monthly insight snapshots with marketing and product teams
• Track VET sector market trends that may inform campaign strategy

Essential

• 3+ years experience in Google and/or Microsoft Ads (Search, Display, Retargeting)
• Strong analytical skills and performance tracking mindset
• Experience running A/B tests using VWO and identifying CRO opportunities
• Familiarity with GA4, Google Tag Manager, and UTM tracking
• Working knowledge of dashboarding tools like Looker Studio or Zoho Analytics
• Excellent attention to detail, written English, and QA ability
• Experience collaborating with design, content, and dev teams

Desirable

• Experience with LinkedIn Ads and B2B targeting
• Use of Hotjar, Crazy Egg, Microsoft Clarity, or similar
• Google Ads certification
• Familiarity with WordPress or landing page builders
• Knowledge of SEO principles or email performance analysis
• Experience with CRM tools like ActiveCampaign

• CTR, CPA/CPL, ROAS, conversion volume from paid channels
• Landing page conversion rate, funnel improvements & test impact
• Bounce rate reduction, time-on-page, session duration
• A/B test frequency and documentation quality
• Dashboard accuracy and insights adoption

• Flexible work setup and hours
• Career growth and development opportunities
• Education leave and professional development benefits
• Remote work with international exposure
• Medical coverage and lifestyle perks

Note: This posting consolidates multiple related CRO/Marketing roles and responsibilities in the Philippines. It does not represent a single, closed position.