Assistant Marketing Manager

4 weeks ago

Manila, Philippines UTrade by Unicapital Securities, Inc. Full time

Overview Join to apply for the Assistant Marketing Manager role at UTrade by Unicapital Securities, Inc. The Assistant Marketing Manager will support the planning, execution, and monitoring of Unicapital Group marketing initiatives, focusing on digital campaigns, email marketing, social media content, and events. This role requires a creative, data-driven, and resourceful individual with the ability to manage multiple projects while maintaining brand consistency and alignment with business objectives. Responsibilities Assist in developing and implementing marketing plans and campaigns that align with company goals. Plan, execute, and monitor email marketing campaigns to drive engagement, retention, and conversions. Implement on-ground and online lead generation strategies, paid ads, and content-driven funnels. Assist in creating and managing engaging content for social media platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok, etc.) in line with brand guidelines. Coordinate and produce marketing materials, including graphics, short videos, and promotional collateral. Collaborate with internal teams and creatives for photo and video editing when needed (skills in Adobe Creative Suite or similar are a plus). Coordinate webinars, livestreams, and other online investor education events, from conceptualization to post-event reports, and support on-ground activations such as client acquisition events, exhibits, and client engagement activities. Track, measure, and analyze campaign performance with the team; recommend actionable insights for optimization. Maintain marketing dashboards and prepare regular reports on campaign ROI and KPIs. Qualifications Bachelor’s degree in Marketing, Communications, Business Administration, or related field. At least 3 years of experience in marketing, preferably in the financial services, fintech, or related industries. Strong knowledge of email marketing platforms (e.g., Mailchimp, Sendgrid, or similar) and social media management tools. Experience in content creation (graphic design, copywriting, video editing) is an advantage. Knowledge of photo and video editing tools (Adobe Photoshop, Premiere Pro, Canva, etc.) is a plus. Experience in organizing webinars, online events, and on-ground events activations are an advantage. Familiarity with online lead generation tactics (Google Ads, Facebook Ads) preferred. Excellent project management, communication, and organizational skills. Proactive, detail-oriented, and able to work under minimal supervision. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales #J-18808-Ljbffr

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